Major
For a major in Marketing Research students must successfully complete 8 courses:
Required courses: (7)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS101 Understanding Leadership | |||
| BUS105 New Business Planning | |||
| MKG210 Strategic Performance Measurement Systems | |||
| MKG211 Entrepreneurship | |||
| MKG220 Financial Statement Analysis | |||
| BUS301 Economics for Managers | |||
| MKG321 Ethics and Corporate Social Responsibility |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| IBS310 Leading and Managing Organisational Change | |||
| IBS321 Cultural Intelligence for International Business Managers | |||
| MKG221 Corporate Governance | |||
| CMN120 Human Resource Management |