Major
For a major in Marketing Research students must successfully complete 8 courses:
Required courses: (7)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS101 Applied Research Methods | |||
| BUS105 Marketing Theory and Practice | |||
| MKG210 Consumer Behaviour | |||
| MKG211 Services Marketing | |||
| MKG220 Marketing Communication | |||
| BUS301 Advanced Research Methods | |||
| MKG321 Marketing Research Project |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| IBS310 International Marketing | |||
| IBS321 Global e-Business | |||
| MKG221 Sport and Event Marketing | |||
| CMN120 Public Relations Strategies and Tactics |