Program summary
Program title: Bachelor of Business (Marketing)
Award abbreviation: BBus(Mktg)
QTAC code: 012051 **
OP/Rank for 2010 entry: OP-17 / Rank-66
Duration: 3 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Recommended prior study: English; Maths A, B or C
Fee type 2010: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 288
USC program code: BU351
CRICOS code: 028846A. Only a full-time option is available to international students on a Student Visa.
** Students may choose to complete the core and foundation courses at either the USC Noosa Centre or on campus. The remainder of the degree is completed on campus. The option to study at Noosa is not available to international students on a Student Visa.
Highlights
- Study a degree with career opportunities in almost any industry
- Develop practical marketing skills with industry-related projects
- Specialise in Marketing Research or Applied Marketing
Marketing plays a pivotal role in the success of any business.
In this program you learn how to design, implement and manage effective marketing strategies, and how to understand people and their buying patterns. Specialised courses include consumer behaviour, services marketing, promotions management, sport and event marketing, advanced research methods, international marketing, and strategic management. You choose to major in either Marketing Research or Applied Marketing and are encouraged to undertake practical work-related projects in association with industry.
Career opportunities
Marketing management, product development, advertising and sales, public relations, marketing research, consultancy, sport and events management.
Professional recognition
Students and graduates may become members of the Australian Market and Social Research Society of Australia.
Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.
Program structure
Core courses
Select 2 courses from:
COR109 Reality Bites: An Exploration of Non-Fiction
COR110 Communication and Thought
COR111 Innovation, Creativity and Entrepreneurship
Business foundation courses
8 required courses:
BUS101 Environment, Technology and Sustainability
BUS102 Applied Research Methods
BUS103 Economics for Business
BUS104 Business Law and Ethics
BUS106 Management and Organisational Behaviour
BUS108 Accounting for Business
BUS211 Introduction to Informatics
BUS320 Strategic Management
Marketing major courses
4 common required courses:
BUS105 Corporate Governance and Social Responsibility
MKG210 Marketing Theory and Practice
MKG211 Consumer Behaviour
MKG220 Services Marketing
Students may select one of two specific alternative majors by selecting and completing four of the following required courses:
EITHER
Marketing Research Major Courses
2 required courses:
BUS301 Marketing Communication
MKG321 Advanced Research Methods
plus select 2 courses from:
IBS310 Marketing Research Project
IBS321 International Marketing
MKG221 Global e-Business
CMN120 Sport and Event Marketing
CMN218 Public Relations Strategies and Tactics
OR
Applied Marketing Major Courses
Select 4 courses from:
IBS310 Media and Community Relations
IBS321 International Marketing
MKG221 Global e-Business
CMN120 Sport and Event Marketing
CMN218 Public Relations Strategies and Tactics
Elective courses
Select 6 advanced courses , which may comprise a selection of majors, minors and/or electives, up to a minimum of 24 courses in total. Up to 6 electives may be chosen from the faculties of Business, Arts and Social Sciences or Science, Health and Education.
Course substitution: the GO (Global Opportunities) Program
As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider
Program requirements and notes
- All students must complete a minimum of 24 courses including core courses, in the Bachelor of Business.
- Refer to the policies, rules, plans and procedures.
- Refer to explanation of terms.
- International students need to refer to the University's English language proficiency requirements.
- Only a full-time study option is available to international students.
- Refer to recommended enrolment patterns. For previous recommended enrolment patterns refer to the relevant archived Student Handbook.
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests, and examinations.
Enquiries
How to apply
Faculty of Business
Tel: +61 7 5430 1221
Email: businessfaculty@usc.edu.au