Program summary

Program title: Bachelor of Arts/Bachelor of Business (Design and Marketing)
Award abbreviation: BA/BBus
QTAC code: 016101
OP/Rank for 2010 entry: OP-17 / Rank-66
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Recommended prior study: English; Maths A, B or C
Fee type 2010: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 384
USC program code: AB303
CRICOS code: 057532A. Only a full-time option is available to international students on a Student Visa.

Highlights

• Combine business and marketing skills with computer-based design expertise
• Earn two degrees in only four years
• Industry-based projects develop practical skills and build a portfolio

Learn how to develop marketing strategy and then execute the strategy using visual communication techniques.

In this program you combine a major in computer-based design with a major in marketing. In computer-based design, you choose from three streams of study: graphic design; e-media design; and 3D design. You gain creative, conceptual and technical skills for a well-rounded career base and are able to develop a professional quality portfolio. In the marketing component, you learn how to design, develop, implement, and manage effective marketing strategies, and analyse buying patterns and market potential.

Career opportunities

Corporate communication, graphic design, marketing, multimedia design, advertising, animation, visual communication, packaging, publishing, web design.

Professional recognition

Students and graduates may become members of the Australian Market and Social Research Society of Australia.

Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.

Program structure

Core courses

Select 2 courses from:
COR109 Management and Organisational Behaviour
COR110 Marketing Theory and Practice
COR111 Accounting for Business

Faculty of Arts and Social Sciences courses

Introductory courses
4 required courses:
DES101 Introduction to Informatics
DES104 Communication and Thought
DES105 Innovation, Creativity and Entrepreneurship
DES106 Environment, Technology and Sustainability

Advanced courses
Select 6 advanced courses from one of the following streams for a major and 4 advanced courses from a second stream for a minor:

Graphic design:
DES211 Visual Literacy: Design Principles and Practice
DES212 Visual Communication and Culture
DES213
DES214
DES215
DES216

e-Media:
DES221 Introduction to Interactive Media
DES222 Responsive Design and Technology
DES223
DES224
DES225
DES226

3D design:
DES231 Animation Principles, Process and Production
DES232 Visualisation and Sonification
DES233
DES234
DES235
DES236

Faculty of Business courses

9 required courses:
BUS101 Exploring Business Research
BUS102 Economics for Business
BUS103
BUS104 Discovering Management
BUS105 Marketing Essentials
BUS106
BUS108 Information Systems in Organisations
BUS211 Strategic Management
BUS320 Business, Governance and Society

Advanced courses
7 required courses in Marketing:
BUS301
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication
MKG221 Sports Marketing
MKG321
CMN251(which will be recognised as a component of the Marketing major in lieu of IBS310)

Course substitution: the GO (Global Opportunities) Program

As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider.

Program requirements and notes

1. No course may be counted towards more than one major or minor.
2. A maximum of 5 introductory level courses can be included in the 15 Arts and Social Sciences courses in this program.
3. An introductory level course has a number less than 200 in its course code. An advanced level course has a number greater than 200 and less than 400 in its course code.
4. Refer to related policies, rules, plans and procedures.
5. Refer to explanation of terms.
6. International students need to refer to the University's English language proficiency requirements.
7. Only a full-time study option is available to international students on a Student Visa.
8. Refer to the recommended enrolment patterns. For previous recommended enrolment patterns refer to the relevant archived Student Handbook.
9. Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests, and examinations.

Enquiries

How to apply

Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259

Faculty of Business
Tel: +61 7 5430 1221
Email: businessfaculty@usc.edu.au

Program Leader - Faculty of Arts and Social Sciences
Kevin Todd
Tel: +61 7 5430 1208
Email: ktodd@usc.edu.au

* Subject to final approval

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