Program summary

Program title: Bachelor of Arts (Design and Communication)
Award abbreviation: BA(Des&Comn)
QTAC code: 011031
OP/Rank for 2010 entry: OP-17 / Rank-66
Duration: 3 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Recommended prior study: English
Fee type 2010: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 288
USC program code: AR333
CRICOS code: 030280E. Only a full-time option is available to international students on a Student Visa.

Highlights

• Combine computer-based visual design with a career in communications
• Specialise in either graphic design, e-media design or 3D design
• Opportunities to exhibit in the USC Gallery

Learn about design in printed, electronic and 3D formats and explore how design integrates with other areas such as advertising and communication.

In this program you combine computer-based design with studies in communications. The computer-based design component covers practical and theoretical studies in graphic design, e-media (web and multimedia), 3D design, visual communication and information visualisation. Communication courses include public relations, journalism, creative advertising and creative writing. You also have opportunities to exhibit works in the USC Gallery.

Majors

FASS majors: 3D design, communication studies; creative advertising; creative writing; e-media design; graphic design; journalism; public relations.

Career opportunities

Depending on courses selected, graphic design, editing, advertising, marketing, interpretive design, animation, multimedia design, packaging, public relations, publishing, web design.

Program structure

Core courses

Select 2 courses from:
COR109 Alternative Schooling Pedagogies
COR110 Contexts of Disability and Differences
COR111 Communication and Thought

Introductory courses

2 required courses:
DES101 Innovation, Creativity and Entrepreneurship
DES105 Environment, Technology and Sustainability
Plus select 1 course from:
CMN116 Cell Biology
CMN120 Chemistry
CMN130 Science Research Methods
CMN140 Human Physiology
Plus select 2 courses from:
DES102 Environment and Health
DES103 Biodiversity and Ecology
DES104 Introduction to Mathematics
DES106 Microbiology

Advanced courses

Plus select 5 courses from:
CMN214 Health Promotion Needs Assessment and Planning
CMN216 Public Health Foundations
CMN218 Food Safety: Laws, Regulations and Quality Assurance
CMN222 Environmental Health Risk Management
CMN224 Science Research Methods
CMN226 Communication and Thought
CMN227 Innovation, Creativity and Entrepreneurship
CMN228 Environment, Technology and Sustainability
CMN229 Visual Literacy: Design Principles and Practice
CMN231 Introduction to Design
CMN235 Introduction to Creative Writing
CMN237 Public Relations Strategies and Tactics
CMN240 Introduction to Journalism
CMN248 Introduction to Creative Advertising
CMN249 Ways of Seeing: Understanding Images
CMN256 Digital Photographic Practice

Plus select 1 major from the following:

Graphic design:
DES211 Visual Worlds: An Introduction to Art and Design History
DES212 Typography
DES213 Computer-Assisted Reporting
DES214 Crisis and Issues Management
DES215 Media and Community Relations
DES216 Multimedia Advertising
CMN102 Advertising Campaigns
CMN213 Advertising: Copy and Image

e-Media:
DES221 News Rounds
DES222 The Writer and the Law
DES223 Media and Promotion: Tourism and Hospitality
DES224 Communication Campaign Planning
DES225 News Writing: Print and Broadcast
DES226 Online Journalism
CMN102 Digital Photojournalism and Feature Writing
CMN213 Creative Advertising

3D design:
DES231 Advanced News Reporting
DES232 Research into Journalism
DES233 Graphic Design A
DES234 Graphic Design B
DES235 Graphic Design C
DES236 Graphic Design D
CMN102 Graphic Design E - Internship/Professional Project
CMN213 Graphic Design Portfolio

Elective courses

Select 4 elective courses from any faculty (Arts and Social Sciences, Business or Science, Health and Education)

Course substitution: the GO (Global Opportunities) Program

As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider.

Program requirements and notes

1. No more than 10 introductory courses are to be completed, including core courses, in the Bachelor of Arts (Design and Communication).
2. No courses may be counted towards more than one major or one minor.
3. Some of the required introductory courses count towards some majors and minors.
4. A maximum of 6 Business or Science, Health and Education courses (76 units) can be included in the Bachelor of Arts (Design and Communication).
5. An introductory level course has a number less than 200 in its course code. An advanced level course has a number greater than 200 and less than 400 in its course code.
6. Refer to related policies, rules, plans and procedures.
7. Refer to explanation of terms.
8. International students need to refer to the University's English language proficiency requirements.
9. Only a full-time study option is available to international students on a Student Visa.
10. Refer to the recommended enrolment patterns. For previous recommended enrolment patterns refer to the relevant archived Student Handbook.
11. Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests, and examinations.

Enquiries

How to apply

Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259

Program Leader
Associate Professor Stephen Lamble
Tel: +61 7 5459 4478
Email: slamble@usc.edu.au

* Subject to final approval

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