Student Handbook, Semester 2, 2009: Bachelor of Arts/Bachelor of Business (Marketing Communication) - commencing Semester 2 | UniSC | University of the Sunshine Coast, Queensland, Australia

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Student Handbook, Semester 2, 2009: Bachelor of Arts/Bachelor of Business (Marketing Communication) - commencing Semester 2

Recommended enrolment pattern for students commencing Semester 2, 2009

This enrolment pattern is designed to comply with program requirements. Variations are possible but should only be considered in consultation with a Faculty of Arts and Social Sciences program adviser.
  • Students with credit transfer or recognition of prior learning should contact a Faculty of Arts and Social Sciences program adviser for enrolment advice.
  • Course offerings may change without notice. Consult the course schedule to confirm current course offerings.
  • Semester 2, 2009

    BUS105 Marketing Theory and Practice
    CMN102 Communication Theory and Practice
    Plus select 1 course from:
    BUS101 Applied Research Methods
    BUS106 Accounting for Business
    BUS108 Introduction to Information and Communication Technology
    Plus select 1 course from:
    COR109 Communication and Thought
    COR110 Innovation, Creativity and Entrepreneurship
    COR111 Environment, Technology and Sustainability

    Semester 1, 2010

    BUS104 Management and Organisational Behaviour
    CMN120 Public Relations Strategies and Tactics
    INT140 An Introduction to Australian Politics: The Makings of a Republic?
    Plus select 1 course from:
    COR109 Communication and Thought
    COR110 Innovation, Creativity and Entrepreneurship
    COR111 Environment, Technology and Sustainability

    Semester 2, 2010

    CMN213 Editing for the Communications Professional
    Plus select 2 courses from:
    BUS101 Applied Research Methods
    BUS106 Accounting for Business
    BUS108 Introduction to Information and Communication Technology
    Plus select 1 course from:
    CMN116 Introduction to Creative Writing
    CMN130 Introduction to Journalism
    CMN140 Introduction to Creative Advertising

    Semester 1, 2011

    CMN226 Advertising: Copy and Image
    CMN229 Media and Promotion: Tourism and Hospitality (or CMN218 Media and Community Relations in Semester 2, 2011)
    MKG210 Consumer Behaviour
    Plus select 1 course from:
    BUS102 Economics for Business
    BUS103 Business Law and Ethics

    Semester 2, 2011

    CMN231 Communication Campaign Planning
    MKG220 Promotions Management
    MKG221 Sport and Event Marketing
    Plus select an elective from the Faculty of Arts and Social Sciences

    Semester 1, 2012

    BUS211 Strategic Management
    CMN235 News Writing: Print and Broadcast
    MKG301 Advanced Research Methods (Marketing)
    Plus select 1 course from:
    BUS102 Economics for Business
    BUS103 Business Law and Ethics

    Semester 2, 2012

    BUS320 Corporate Governance and Social Responsibility
    CMN251 International Communication
    MKG321 Marketing Research Project
    Plus select 1 course from:
    CMN218 Community and Media Relations
    CMN224 Advertising Campaigns
    CMN228 The Writer and the Law
    CMN237 Online Journalism
    CMN240 Digital Photojournalism and Feature Writing
    CMN247 Creative Writing for the Illustrated Book
    CMN249 Advanced News Reporting
    CMN260 Creative Writing B: Novel Ideas

    Semester 1, 2013

    CMN216 Crisis and Issues Management
    CMN243 Production Workshop (Professional Communication)
    CMN248 Creative Advertising
    MKG211 Services Marketing

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