- Program summary
- Program overview
- Admission requirements
- Program objectives
- Program structure
- Program requirements and notes
- Enquiries
Program summary
Award abbreviation: GDPR
Degree type: postgraduate coursework program
Mode of study: on campus
Duration: the Graduate Diploma in Public Relations can be completed in the minimum time of 2 semesters, full-time or 4 semesters, part-time.
Fee type 2009: postgraduate coursework places, international fee-paying places
Total courses: 8
Total units: 96
Commence: Semester 1 or Semester 2
Program code: AR613
CRICOS code: 058893A
Program overview
The Graduate Diploma in Public Relations offers students an opportunity to develop skills and conceptual understandings in contemporary public relations. Public relations specialists assist business, government and non-profit organisations to develop and maintain mutually beneficial relationships with clients, consumers, media, financial donors, employees and other stakeholders. It will provide an attractive opportunity to gain a qualification that has relevance, currency and credibility.
The Diploma will be attractive to professionals within the corporate and government sectors who wish to upgrade their qualifications and expertise within a short time frame. In many of these job markets the ability to write and communicate well is becoming increasingly important. Employers are looking for people with the ability to write and communicate in an effective, efficient and lucid fashion. The program does not just impart knowledge and skills pertinent to professional and business writing, but also ones pertinent to written communication more generally.
Admission requirements
A student entering the Graduate Diploma program will normally be required to hold an undergraduate degree, or equivalent, from a recognised higher education institution. To be eligible to undertake this award, students must not have undertaken a previous degree in communications, journalism, creative writing or public relations; or a major or minor in any of the foregoing fields of study.
Students cannot undertake any course in this award that they have completed previously at an undergraduate level. Entry by non-graduates who have extensive relevant industry experience may be considered on a case-by-case basis by the Dean, Faculty of Arts and Social Sciences. Advanced standing for up to 4 courses may be awarded for courses completed in a Graduate Certificate in Public Relations.
Program objectives
On completion of this program students should be able to:
Program structure
2 required courses:
CMN120 Introduction to Public Relations
CMN231 Communication Campaign Planning
Plus select 6 courses from: (provided prerequisite equivalency has been approved by the course coordinator)
CMN213 Editing for the Communications Professional
CMN216 Crisis and Issues Management
CMN218 Media and Community Relations
CMN224 Advertising Campaigns
CMN226 Advertising: Copy and Image
CMN228 The Writer and the Law
CMN229 Media and Promotion: Tourism and Hospitality
CMN243 Production Workshop (Professional Communication) #
CMN248 Creative Advertising
CMN251 International Communication
CMN273 Internship/Research Project (Professional Communication) #
CMN574 Research Design: Methodology and Literature Review
Requirements and notes
- The Graduate Diploma in Public Relations is a 96 unit program.
- The courses that constitute the Graduate Diploma in Pubic Relations will be existing undergraduate courses but will be assessed at a postgraduate level.
- The Graduate Diploma articulates into the Master of Communication. Students who undertake courses in the Graduate Diploma may apply for up to 8 courses advanced standing into the coursework components only of the Master of Communication.
Please note: To gain the maximum of 8 courses advanced standing, students must complete CMN574 in the list above. - Refer to the Academic Rules.
Enquiries
Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259