Major *
8 required courses:
BUS105 Marketing Theory and Practice
CMN120 Introduction to Public Relations
CMN216 Crisis and Issues Management
CMN218 Media and Community Relations
CMN231 Communication Campaign Planning
CMN243 Production Workshop (Professional Communication)
CMN251 International Communication
CMN273 Internship/Research Project (Professional Communication)
Please note
- Students are eligible to apply for the Public Relations major after the end of their second year of full-time study or equivalent. Preference is given to students enrolled in the Bachelor of Communication and coordinator permission is required to enrol in CMN243 and CMN273 .
- Students not able to undertake a Public Relations major may be eligible for a Communication Studies major.
Minor *
4 required courses:
CMN120 Introduction to Public Relations
Plus select 3 courses from:
CMN216 Crisis and Issues Management
CMN218 Media and Community Relations
CMN226 Advertising: Copy and Image
CMN229 Media and Promotion: Tourism and Hospitality
CMN231 Communication Campaign Planning
CMN248 Creative Advertising
CMN251 International Communication
* Subject to final approval