Program Summary
Program Overview
Career Opportunities
Advanced Standing, Recognition of Prior Learning, Credit and Articulation
Program Structure
Program Requirements and Notes
Enquiries
Recommended Enrolment Patterns

Program Summary

QTAC Code: 012061
OP/Rank for 2005 Entry: OP-18 / Rank-60
Award Abbreviation: BBus(Tour)
Duration: 3 years full-time or equivalent part-time
Total Units: 288
Recommended Prior Study: English and Maths
CRICOS Code: 033993C

Program Overview

Tourism is one of the world's largest and fastest growing industries. In Australia alone, the tourism industry employs 535,000 (6 percent of Australia's workforce) and is expected to generate 160,000 new jobs in the next 10 years. And what better place to study tourism than on the Sunshine Coast - one of Australia's prime tourist destinations?

The Bachelor of Business (Tourism) provides you with specialised knowledge on the tourism industry with an emphasis on people skills, lifelong learning, effective communication, teamwork and innovative use of technology. With a focus on both sustainable tourism and tourism enterprise, the University of the Sunshine Coast is well placed to offer a contemporary degree that provides students with a great opportunity for success in this dynamic industry.

Graduates are well placed to play an important part in the expansion of the tourism industry, in large or small enterprises, private or public organisations. By studying tourism you have choice, flexibility and control, and you will graduate with a highly marketable degree.

Professional Membership
Students and graduates may apply to the Australian Tourism Research Institute, the Pacific Area Travel Association, the Tourism Association of Australia and the Council on Hotel, Restaurant and Institutional Education.

Career Opportunities

Knowledge and skills acquired through the Bachelor of Business (Tourism) are transferable across many sectors such as government, education, the arts, commerce, and industry. Depending on majors and minors chosen, opportunities may include hospitality (accommodation, restaurants, bars, clubs and catering); tourist attractions (natural and built attractions; events, festivals, leisure, sport and other special interest tourism activities; retail goods and services); tourism distribution (wholesale tour enterprises, tourism booking services and meetings, incentives, conventions and exhibition enterprises); tourism support (government tourism organisations in development and planning, information and marketing, non-government organisations, tourism education and training organisations) and transport/travel (air, maritime and ground).

Program Structure

Core Courses

2 required courses:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship

Introductory Courses

6 required Business Foundation courses:
BUS101 Applied Research Methods
BUS102 Economics for Business
BUS103 Business Law and Ethics
BUS104 Managing the Organisation
BUS105 Marketing Theory and Practice
BUS108 Introduction to Information and Communication Technology
Plus - select 1 course from:
BUS106 Introductory Accounting
BUS107 Accounting for Non-Accountants

Tourism Major Courses

7 required courses:
TSM210 Tourism Management
TSM211 Tourist Behaviour and Special Interests
TSM221 Tourism Policy, Planning and Development
TSM222 Ecotourism: a Sustainable Option?
TSM312 Sustainable Tourism
TSM313 Tourism, Technology and Innovation
TSM323 Practicum in Tourism
Plus - select 1 course from:
IBS321 International E-Business Marketing Strategy
MGT210 Project and Event Management
MKG211 Services Marketing
MKG221 Sport and Event Marketing
ENP240 Interpretation: Environment, Heritage and Tourism

Elective Courses

Select 7 courses which may comprise:
- a second major; or *
- 2 minors; or *
- a minor and 3 general electives. These general electives may be chosen from any faculty ( Business, Arts and Social Sciences # or Science, Health and Education # )

Course Substitution: The GO (Global Opportunities) Program

As part of their USC program, students may apply to participate in the GO Program to undertake courses with an overseas higher education provider

Program Requirements and Notes

1. No more than 10 introductory level courses are to be completed, including Core Courses, in the Bachelor of Business.
2. Refer to the Academic Rules.
3. Refer to Explanation of Terms.
4. Refer to Recommended Enrolment Patterns.

Enquiries

The Faculty of Business
Tel: +61 7 5430 1221
Email: businessfaculty@usc.edu.au

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