Bachelor of Business (Marketing)
- This enrolment pattern is designed to comply with program requirements.
- Variations are possible but should only be considered in consultation with the Program Adviser.
- Students with advanced standing from prior tertiary study should consult the Faculty of Business for recommended enrolment.
- Consult the Course Schedule to confirm when courses are offered.
Semester 2, 2005
BUS105 Marketing Theory and Practice
BUS108 Introduction to Information, Communication and
Technology
Plus select one course from:
COR109
Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
Plus select one course from:
BUS106
Introductory Accounting
BUS107 Accounting for Non-Accountants
Semester 1, 2006
BUS102 Economics for Business
BUS103 Business Law and Ethics
BUS104 Managing the Organisation
Plus select one course from:
COR109
Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
Semester 2, 2006
BUS101 Applied Research Methods
MKG220 Promotions Management
MKG221 Sport and Event Marketing
Plus select a
Business Elective Course (1 of 4)
Semester 1, 2007
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG301Advanced Research Methods (Marketing)
Plus select an Elective Course
Semester 2, 2007
MGT320 Management Strategy
MKG321 Marketing Research Project
Plus select a
Business Elective Course (2 of 4)
Plus select a General Elective Course
Semester 1, 2008
IBS310 International Marketing
Plus select a
Business Elective Course (3 of 4)
Plus select a
Business Elective Course (4 of 4)
Plus select a General Elective Course