Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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MarketingMajorMinorSpecialisation

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

Marketing plays an important role in society, both in public and private sectors. During your studies, you will delve into the mind of the consumer and apply elements of psychology and social anthropology to understand decision-making behaviours.

You will discover how marketing extends beyond material items and utilise it as a strategic tool to inspire positive social change in individuals and communities. USC is one of the only universities to offer social marketing, an essential skill that will help you stand out in an expanding global industry.

Explore the full range of Business majors and minors.

This major can be selected in the Bachelor of Business, and its associated double degrees, and the Bachelor of Sports Studies.

Meet Cat Kitney, Bachelor of Business graduate, Head of Community at Young Change Agents, a not-for-profit social enterprise that helps young people develop enterprise skills.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Teaching Junior Secondary History
CMN204 Teaching Junior Secondary Mathematics
MKG210 Teaching Senior Secondary History
MKG211 Teaching Senior Secondary Mathematics
MKG220 Advanced Research Methods and Statistics
MKG221 Diversity and Inclusion
MKG300 Literacy and Numeracy Across the Curriculum
MKG322 Secondary Assessment and Reporting

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Professional Experience: Individual Learner Needs
MKG210 Aboriginal and Torres Strait Islander Perspectives in Learning and Teaching
MKG211 The Psychology of Learning
MKG220 Using Data for Learning

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Secondary Professional Learning: The Professional Empowered and Engaged
MKG701 Marketing Essentials

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Social Media: Content Curation and Creation
BUS704 Consumer Behaviour
BUS705 Services Marketing
MGT701 Marketing Communication
MGT703 Sports Marketing