Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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MarketingMajorMinorSpecialisation

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

Marketing plays an important role in society, both in public and private sectors. During your studies, you will delve into the mind of the consumer and apply elements of psychology and social anthropology to understand decision-making behaviours.

You will discover how marketing extends beyond material items and utilise it as a strategic tool to inspire positive social change in individuals and communities. USC is one of the only universities to offer social marketing, an essential skill that will help you stand out in an expanding global industry.

Explore the full range of Business majors and minors.

This major can be selected in the Bachelor of Business, and its associated double degrees, and the Bachelor of Sports Studies.

Meet Cat Kitney, Bachelor of Business graduate, Head of Community at Young Change Agents, a not-for-profit social enterprise that helps young people develop enterprise skills.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Managing Organisational Change
CMN204 Workplace Learning I
MKG210 Health Practicum
MKG211 Workforce Development and Education*
MKG220 Leadership and Team Dynamics
MKG221 Accounting for Managers
MKG300 Economics for Managers
MKG322 Managing Research

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Marketing in an International Environment
MKG210 Contemporary and Emerging Issues in Health Sector Business Management
MKG211 Managing People
MKG220 Global Business Management

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Entrepreneurship and Venture Planning
MKG701 Corporate Governance, Ethics and Corporate Social Responsibility

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Retail Supply Chain Management and Procurement
BUS704 Supply Chain Sustainability and Risk Management
BUS705 Food Marketing
MGT701 Project Planning
MGT703 Project Integration