Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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MarketingMajorMinorSpecialisation

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

Marketing plays an important role in society, both in public and private sectors. During your studies, you will delve into the mind of the consumer and apply elements of psychology and social anthropology to understand decision-making behaviours.

You will discover how marketing extends beyond material items and utilise it as a strategic tool to inspire positive social change in individuals and communities. USC is one of the only universities to offer social marketing, an essential skill that will help you stand out in an expanding global industry.

Explore the full range of Business majors and minors.

This major can be selected in the Bachelor of Business, and its associated double degrees, and the Bachelor of Sports Studies.

Meet Cat Kitney, Bachelor of Business graduate, Head of Community at Young Change Agents, a not-for-profit social enterprise that helps young people develop enterprise skills.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Finance and Accounting for Managers
CMN204 Strategy, Governance and Ethics
MKG210 Innovation Management and Professional Development
MKG211 Leading and Managing Organisations
MKG220 Evidenced Based Decision Making
MKG221 Finance and Accounting for Managers
MKG300 Strategy, Governance and Ethics
MKG322 Marketing in a Global Environment

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Advanced Social Research
MKG210 Engaging effectively with culturally diverse people
MKG211 Critical Social Theory: Power, Critique and Praxis
MKG220 Collective Critical Practice: Developmental Approaches

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Mental Health and Social Work
MKG701 Children, Youth and Families: Challenges, Critique and Change

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Master of Social Work Field Education 1
BUS704 Engaging Effectively with Aboriginal People
BUS705 Ethical Social Work Practice in Complex Contexts
MGT701 Advocacy and Leadership in Social Policy Contexts
MGT703 Social Work in Health and Mental Health