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Creative Advertising

The Creative Advertising major prepares you for creative and strategic roles in the dynamic advertising industry.

You’ll study communication and advertising theories and develop your practical skills through industry projects for real clients. You’ll also learn about copywriting, new media advertising, advertising planning and design.

This major develops your professional skills in communication, creative problem solving, teamwork, time management and leadership – transferable skills that are valuable in any career.

Career opportunities

Account executive, copywriter, creative director, account planner, art director, advertising designer.

Major (8)

For a major in Creative Advertising, students must successfully complete 8 courses:

Course	Semester of offer	Units	Requisites
CMN140 Managing Research
DES105 Economics for Managers
CMN204 Research Project
CMN213 Marketing Management
CMN224 Innovation and Management Decision Making
CMN226 International Trade and Finance
DES211 Corporate Entrepreneurship and Innovation

PLUS select 1 course from:

Course	Semester of offer	Units	Requisites
CMN311 Project Integration
CMN312 Managing Organisations

*Available to be studied online

Minor (4)

For a minor in Creative Advertising, students must successfully complete 4 courses:

Course	Semester of offer	Units	Requisites
CMN140 Strategic Management
CMN204 International Trade and Finance
CMN224 Corporate Entrepreneurship and Innovation
CMN226 Project Integration