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Creative Advertising

The Creative Advertising major prepares you for creative and strategic roles in the dynamic advertising industry.

You’ll study communication and advertising theories and develop your practical skills through industry projects for real clients. You’ll also learn about copywriting, new media advertising, advertising planning and design.

This major develops your professional skills in communication, creative problem solving, teamwork, time management and leadership – transferable skills that are valuable in any career.

Career opportunities

Account executive, copywriter, creative director, account planner, art director, advertising designer.

Major (8)

For a major in Creative Advertising, students must successfully complete 8 courses:

Course	Semester of offer	Units	Requisites
CMN140 ICT for Academic and Professional Applications
DES105 Accounting Principles
CMN204 Exploring Business Research
CMN213 Economics for Business
CMN224 Discovering Management
CMN226 Marketing Essentials
DES211 Information Systems in Organisations

PLUS select 1 course from:

Course	Semester of offer	Units	Requisites
CMN311 Financial Accounting
CMN312 Business Finance

*Available to be studied online

Minor (4)

For a minor in Creative Advertising, students must successfully complete 4 courses:

Course	Semester of offer	Units	Requisites
CMN140 Law of Business Associations
CMN204 Company Accounting
CMN224 Business Law
CMN226 Management Accounting