Gain a clear understanding of the factors underpinning your business's success and what is critical for your long term survival. Adopt strategic management principles and develop a customised business plan and marketing strategy to help your business survive and thrive. You'll receive tailored feedback from a panel of industry experts and networking opportunities.
Proudly supported by the Queensland Department of Youth Justice, Employment, Small Business and Training.
Format: 90 minute workshops followed by 30 minute Q&A/networking.
Dates: Thursdays (7 weeks) commencing 12 October
Time: 9-11am (2 hour sessions)
Delivery mode: On site and online
Location: Cairns (Cairns Regional Council)
Cost: Free
Registrations close: Friday 6 October 2023
Who is this course for?
All business owners operating in Queensland, who employ fewer than 20 (full-time equivalent) staff, and have been operating for 12 months or more.
What will you learn?
- How to integrate the principles of strategic management into your business.
- Develop a customised business plan that is suitable for sourcing funds from banks, investors or used for grant applications.
- Receive expert panel feedback specific to your business
- Network with like-minded business owners and industry experts.
Course overview
Week 1: Overview of Small Business Planning
Week 2: Organisation and Industry Analysis
Week 3: Marketing Strategy
Week 4: Business Structures, Operating Plan and Risk Management
Week 5: Succession Planning and Human Resource Strategy
Week 6: Financial Management
Week 7: Communications Skills and Preparing for the Presentation
What participants say...
Future-proof your business
Take a moment to define what you are doing well, and plan where you'd like to see your business go with expert advice from a panel of advisors.
Develop a business plan and strategy
Develop or revise your business plan and focus your efforts and marketing with advice from industry experts.
Plan for success
Darren used the planning principles he learned in this course to achieve a 300% increase in his business.
Expand your network
Elana opened the doors to new opportunities during the networking opportunities at UniSC.
Focus and prioritise
The course helped Jennifer's business prioritise and plan for the future.
Flexible learning opportunities
Paul found the support, opportunities to interact and flexible course delivery beneficial.
Get certification and credit
Complete all modules and assessment and receive a Certificate of Completion and one elective course credit towards a Graduate Certificate in Business Administration at UniSC.
Meet the industry expert
Dr Wayne Graham is a Senior Lecturer in Management at UniSC, recipient of the Vice Chancellor's Award for Excellence in Teaching and has co-authored three case studies for Australian textbooks on strategic management. He presents research at national and international conferences and has experience across the higher education sector and vocational education sector, the automotive industry and local government.
For more information, email us on bpc@usc.edu.au or phone +61 7 5430 2925