Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

Accessibility links

Non-production environment - wwwtest.usc.edu.au
This page was archived on 26 March 2023 and is no longer updated.

Search

Pro tip: To search, just start typing - at any time, on any page.

Searching {{ model.searchType }} for returned no results.

News

More news

Staff

More

MarketingMajorMinorSpecialisation

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

Marketing plays an important role in society, both in public and private sectors. During your studies, you will delve into the mind of the consumer and apply elements of psychology and social anthropology to understand decision-making behaviours.

You will discover how marketing extends beyond material items and utilise it as a strategic tool to inspire positive social change in individuals and communities. USC is one of the only universities to offer social marketing, an essential skill that will help you stand out in an expanding global industry.

Explore the full range of Business majors and minors.

This major can be selected in the Bachelor of Business, and its associated double degrees, and the Bachelor of Sports Studies.

Meet Cat Kitney, Bachelor of Business graduate, Head of Community at Young Change Agents, a not-for-profit social enterprise that helps young people develop enterprise skills.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Discovering Management
CMN204 Marketing Essentials
MKG210 Foundations of Sustainability
MKG211 Accounting Principles
MKG220 Exploring Business Research
MKG221 Information Systems in Organisations
MKG300 Economics for Business
MKG322 Introduction to Indigenous Australia

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Business Law
MKG210 Social Research
MKG211 World of Work: Your Pathway to Employment
MKG220 Business, Governance and Society

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Social Sciences and Humanities Project
MKG701 Work Integrated Learning Project

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Social Sciences and Humanities Project
BUS704 Elements of Design
BUS705 Fundamentals of Photography
MGT701 Drawing Practice
MGT703 Introduction to Games Programming