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Creative Advertising

The Creative Advertising major prepares you for creative and strategic roles in the dynamic advertising industry.

You’ll study communication and advertising theories and develop your practical skills through industry projects for real clients. You’ll also learn about copywriting, new media advertising, advertising planning and design.

This major develops your professional skills in communication, creative problem solving, teamwork, time management and leadership – transferable skills that are valuable in any career.

Career opportunities

Account executive, copywriter, creative director, account planner, art director, advertising designer.

Major (8)

For a major in Creative Advertising, students must successfully complete 8 courses:

Course	Semester of offer	Units	Requisites
CMN140 Cultural Legal Studies
DES105 Honours Research Methods, Design and Confirmation
CMN204 Law Honours Thesis
CMN213 Introduction to Creative Advertising
CMN224 Design Methods
CMN226 Social Media: Content Curation and Creation
DES211 Editing for Professionals

PLUS select 1 course from:

Course	Semester of offer	Units	Requisites
CMN311 Advertising Campaigns
CMN312 Creative and Interactive Advertising

*Available to be studied online

Minor (4)

For a minor in Creative Advertising, students must successfully complete 4 courses:

Course	Semester of offer	Units	Requisites
CMN140 Visual Identity
CMN204 Industry Project 1: Communication, Creativity and Design
CMN224 Industry Internship 1: Communication, Creativity and Design
CMN226 Introduction to Creative Advertising