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Creative Advertising

The Creative Advertising major prepares you for creative and strategic roles in the dynamic advertising industry.

You’ll study communication and advertising theories and develop your practical skills through industry projects for real clients. You’ll also learn about copywriting, new media advertising, advertising planning and design.

This major develops your professional skills in communication, creative problem solving, teamwork, time management and leadership – transferable skills that are valuable in any career.

Career opportunities

Account executive, copywriter, creative director, account planner, art director, advertising designer.

Major (8)

For a major in Creative Advertising, students must successfully complete 8 courses:

Course	Semester of offer	Units	Requisites
CMN140 Molecular Biology
DES105 Microbiology
CMN204 Applied Microbiology and Biotechnology
CMN213 Biodiversity and Ecology
CMN224 Genetics
CMN226 Management and Organisational Behaviour
DES211 Introduction to Marketing

PLUS select 1 course from:

Course	Semester of offer	Units	Requisites
CMN311 Business Law and Ethics
CMN312 Managing Human Resources

*Available to be studied online

Minor (4)

For a minor in Creative Advertising, students must successfully complete 4 courses:

Course	Semester of offer	Units	Requisites
CMN140 Managing Workplace Relations
CMN204 Principles of International Business
CMN224 Small Business and New Venture Management
CMN226 Sport and Event Marketing