Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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MarketingMajorMinorSpecialisation

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

Marketing plays an important role in society, both in public and private sectors. During your studies, you will delve into the mind of the consumer and apply elements of psychology and social anthropology to understand decision-making behaviours.

You will discover how marketing extends beyond material items and utilise it as a strategic tool to inspire positive social change in individuals and communities. USC is one of the only universities to offer social marketing, an essential skill that will help you stand out in an expanding global industry.

Explore the full range of Business majors and minors.

This major can be selected in the Bachelor of Business, and its associated double degrees, and the Bachelor of Sports Studies.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Human Associative Learning
CMN204 Motivation and Emotion
MKG210 Advanced Social Research
MKG211 Engaging with Aboriginal and Torres Strait Islander Peoples
MKG220 Economics for Managers
MKG221 Evidenced Based Decision Making
MKG300 Finance and Accounting for Managers
MKG322 Innovation Management and Professional Development

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Managing Across Global Cultures
MKG210 International Trade and Finance
MKG211 Leading and Managing Organisations
MKG220 Strategy, Governance and Ethics

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Global Business Management
MKG701 Marketing in a Global Environment

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Marketing Essentials
BUS704 Social Media: Content Curation and Creation
BUS705 Consumer Behaviour
MGT701 Services Marketing
MGT703 Marketing Communication