Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

Accessibility links

Non-production environment - wwwtest.usc.edu.au
This page was archived on 25 March 2022 and is no longer updated.

Search

Pro tip: To search, just start typing - at any time, on any page.

Searching {{ model.searchType }} for returned no results.

News

More news

Staff

More

MarketingMajorMinorSpecialisation

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

Marketing plays an important role in society, both in public and private sectors. During your studies, you will delve into the mind of the consumer and apply elements of psychology and social anthropology to understand decision-making behaviours.

You will discover how marketing extends beyond material items and utilise it as a strategic tool to inspire positive social change in individuals and communities. USC is one of the only universities to offer social marketing, an essential skill that will help you stand out in an expanding global industry.

Explore the full range of Business majors and minors.

This major can be selected in the Bachelor of Business, and its associated double degrees, and the Bachelor of Sports Studies.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Business Law and Ethics
CMN204 Strategic Management
MKG210 Project Management
MKG211 Corporate Governance and Social Responsibility
MKG220 Advanced Strategic Management
MKG221 Managing Organisational Change
MKG300 Small Business and New Venture Management
MKG322 Quality Management

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Leadership and Team Dynamics
MKG210 Managing Organisational Change
MKG211 Leadership and Team Dynamics
MKG220 Communication and Thought

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Accounting Principles
MKG701 Introduction to Economics

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Management and Organisational Behaviour
BUS704 Business Analytics
BUS705 Introduction to Informatics
MGT701 Business Finance
MGT703 Business Law and Ethics