Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Policing
MKG210 Applied Crime Prevention
MKG211 Criminal Law: An Introduction
MKG220 Social Research
MKG221 Professional Ethics and Integrity Management
MKG222 Working Effectively with Aboriginal People
MKG322 Working With Children, Youth and Families
MKG324 Marketing Essentials

*Available to be studied online

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Ethics, Law and the Helping Professions
MKG210 Introduction to Psychology B
MKG211 Accounting Principles
MKG220 Introduction to Psychology A

*Available to be studied online

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Research Methods and Analysis 1
MKG701 Social Psychology

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Motivation and Emotion
BUS704 Interpersonal and Group Skills
BUS705 World of Work: Your Pathway to Employment
MGT701 Business Law and Ethics
MGT703 Physiological Psychology