Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Private International Law
MKG210 Human Rights Law
MKG211 International Social Justice Clinic
MKG220 Legal Internship
MKG221 Sports Law
MKG222 Honours Research Methods, Design and Confirmation
MKG322 Law Honours Thesis
MKG324 Business Analytics

*Available to be studied online

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Introduction to Economics
MKG210 Management and Organisational Behaviour
MKG211 Introduction to Marketing
MKG220 Accounting for Business

*Available to be studied online

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Introduction to Informatics
MKG701 Business Law and Ethics

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Business, Governance and Society
BUS704 Advanced Social Research
BUS705 International and Global Social Work
MGT701 Introduction to Social Work
MGT703 Advanced Direct Practice 1