Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Strategy, Governance and Ethics
MKG210 Marketing in a Global Environment
MKG211 Evidenced Based Decision Making
MKG220 Finance and Accounting for Managers
MKG221 Innovation Management and Professional Development
MKG222 Marketing in a Global Environment
MKG322 Strategy, Governance and Ethics
MKG324 Leading and Managing Organisations

*Available to be studied online

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Innovation Management and Professional Development
MKG210 Strategy, Governance and Ethics
MKG211 Leading and Managing Organisations
MKG220 Evidenced Based Decision Making

*Available to be studied online

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Finance and Accounting for Managers
MKG701 Innovation Management and Professional Development

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Strategy, Governance and Ethics
BUS704 Marketing in a Global Environment
BUS705 The Changing Planet
MGT701 Planning and Environmental Law
MGT703 Regional Transformation: political and economic geographies