Prepare for a creative business career
Combine your creative passion with industry-relevant business skills through a flexible double degree that opens a world of opportunities. You’ll develop broad skills in key areas like management, marketing, communication and entrepreneurship, and can choose to pursue your creative interests by specialising in music, social media, creative writing, fashion studies and more. When you graduate, you’ll be ready to take advantage of the diverse opportunities on offer in a range of dynamic and growing creative and digital industries, as well as traditional industries.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
- ^First- and second-year courses available at USC Moreton Bay from Semester 1, 2021.
- ^First- and second-year courses available at USC Moreton Bay from Semester 1, 2021.
Combine your creative passion with industry-relevant business skills through a flexible double degree that opens a world of opportunities. You’ll develop broad skills in key areas like management, marketing, communication and entrepreneurship, and can choose to pursue your creative interests by specialising in music, social media, creative writing, fashion studies and more. When you graduate, you’ll be ready to take advantage of the diverse opportunities on offer in a range of dynamic and growing creative and digital industries, as well as traditional industries.
In this degree you will:
- Study the fundamentals of contemporary business, and develop the skills and mindset you need to succeed as an entrepreneur
- Develop specialist creative and technical skills and build your professional portfolio
- Gain hands-on experience through internships and work placements, and grow your professional network
- Equip yourself with the core skills sought by employers and clients, including critical thinking, problem solving, teamwork and communication.
Majors
Sunshine Coast
Business majors: Digital Futures; Economics and Finance; Entrepreneurship; Human Resource Management; International Business; Information Systems; Management; Marketing; Tourism, Leisure and Event Management
Creative Industries majors: Animation and Visualisation Design; Creative Advertising; Creative Writing and Publishing; Interactive and UX Design; Music; Screen Media; Serious Games Design; Social Media; Theatre and Performance; Visual Communication
Moreton Bay
Business majors: Digital Futures; Entrepreneurship; Human Resource Management; International Business; Information Systems; Management; Marketing; Tourism, Leisure and Event Management
Creative Industries majors: Animation and Visualisation Design; Creative Advertising; Creative Writing and Publishing; Interactive and UX Design; Screen Media; Serious Games Design; Social Media; Visual Communication
Online
Business majors: Digital Futures; Economics and Finance; Entrepreneurship; Human Resource Management; International Business; Management; Marketing; Tourism, Leisure and Event Management
Creative Industries majors: Animation and Visualisation Design; Creative Advertising; Creative Writing and Publishing; Interactive and UX Design; Screen Media; Serious Games Design; Social Media; Visual Communication
Career opportunities
Depending on the major chosen:
- Business manager
- Economist
- Entrepreneur
- Marketing coordinator
- HR manager
- Innovation manager
- Communications professional
- Market researcher
- Writer/publisher
- Creative director
- Advertising executive
- International business
- Tourism and hospitality manager
Please note that not all study components and/or combinations of study components included in this program may be able to be completed in the minimum duration. Please contact the Program Coordinator if you require written confirmation prior to accepting a place in this program.
Program structure
Business courses
Introductory courses (6) 72 units
BUS101
BUS102
BUS104
BUS105
BUS106
BUS108
Developing and Graduate courses (3) 36 units
1 Major (96 units) selected from the USC Business School:
- Digital Futures
- Economics and Finance^
- Entrepreneurship
- Human Resource Management
- Information Systems
- International Business
- Management
- Marketing
- Tourism, Leisure and Event Management
Creative Industries courses
Introductory courses (3) 36 units
Graduate course (1) 12 units
Major and minor courses (12) 144 units
Select 12 courses to complete 1 major and 1 minor from:
Majors
- Animation and Visualisation Design
- Creative Advertising
- Creative Writing and Publishing
- Interactive and UX Design
- Music^
- Screen Media
- Serious Games Design
- Social Media
- Theatre and Performance^
- Visual Communication
Minors:
- Animation and Visualisation Design
- Creative Advertising
- Creative Writing and Publishing
- English
- Entrepreneurship
- Event Management
- Fashion Studies^
- Interactive and UX Design
- Interactive Narrative
- Marketing
- Music^
- Photographic Practice^
- Screen Media
- Serious Games Design
- Social Media
- Theatre and Performance^
- Visual Communication
^Not currently available at Moreton Bay campus.
Elective courses
Select elective courses from the undergraduate elective course options. The number of electives is dependent on the Business major chosen and the number of required courses included in that major. The total number of courses required to complete the program is 32 courses.
Note: Program structures are subject to change. Not all USC courses are available on every USC campus.
Total units: 384
Program requirements and notes
Program requirements
In order to graduate you must:
- Successfully complete 384 units as outlined in the Program Structure
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses) and following the recommended study sequence
- The unit value of all courses is 12 units unless otherwise specified
- It is each students responsibility to enrol correctly according to your course requisites, program rules and requirements and be aware of the academic calendar dates
- Courses within this program are assessed using a variety of assessment methods which may include essays, seminar presentations, reports, in-class tests and examinations
- As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider
- Refer to the Managing your progression page for help in understanding your program structure, reviewing your progress and planning remaining courses.