Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Business Law
MKG210 Business, Governance and Society
MKG211 Communication and Thought
MKG220 Accounting Principles
MKG221 Information Systems in Organisations
MKG222 Introduction to Financial Planning
MKG322 Retirement and Superannuation
MKG324 Risk Management

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Investment Analysis
MKG210 Financial Accounting
MKG211 Business Finance
MKG220 Law of Business Associations

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Company Accounting
MGT703 Management Accounting
MKG701 Taxation Law and Practice
MKG721 Contemporary Accounting Issues
MGT737 Auditing and Professional Practice
MGT704 Marketing in a Global Environment
MGT735 Innovation Management and Professional Development