Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Discovering Management
MKG210 Social Media: Content Curation and Creation
MKG211 Academic and Professional Skills: Planning for Success
MKG220 ICT for Academic and Professional Applications
MKG221 Professional People Skills for Study, Community and Society
MKG222 Introduction to Indigenous Australia
MKG322 Anatomy and Physiology
MKG324 Health and Wellness across the Lifespan

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Introduction to Nursing Practice
MKG210 Preparation for Practice 2
MKG211 Drug Therapy
MKG220 Contexts of Practice: Health Alteration

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Nursing Practice 2
MGT703 End of Life Care
MKG701 Preparation for Practice 3
MKG721 Contexts of Practice: Complex Care
MGT737 Health, Law and Ethics
MGT704 Aboriginal and Torres Strait Islander Health and Cultural Safety
MGT735 Nursing Practice 3