Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Introduction to Management
IBS310 Business Analytics
MKG210 Introduction to Marketing
MKG211 Accounting for Business
MKG220 Introduction to Informatics
MKG222 Business Law and Ethics
MKG322 Principles of International Business
MKG324 Corporate Governance and Social Responsibility

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Cross-Cultural Management
MKG210 Trade and Finance in a Global Economy
MKG211 International Marketing
MKG220 Managing Global Logistics

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 International Business Strategy
MGT703 Introduction to Marketing
MKG701 International Marketing
MKG721 Consumer Behaviour
MGT737 Services Marketing
MGT704 Marketing Communication
MGT735 Marketing of Social Causes