Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Cell Biology
IBS310 Chemistry
MKG210 Physics
MKG211 Science Research Methods
MKG220 Introduction to Marketing
MKG222 International Marketing
MKG322 Consumer Behaviour
MKG324 Services Marketing

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Marketing Communication
MKG210 Marketing of Social Causes
MKG211 Brand Management
MKG220 Contemporary and Emerging Marketing Perspectives

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Introduction to Marketing
MGT703 Consumer Behaviour
MKG701 Marketing in a Global Environment
  • Sunshine Coast: Session 3
  • Online: Session 3
12Pre: Enrolled in any PGRD Program
Anti: MBA702 and MBA726
MKG721 Food Marketing
  • Online: Not Currently Offered
12Pre: Enrolled in any PGRD Program
MGT737 Supply Chain Management
  • Sunshine Coast: Not Currently Offered
  • Online: Not Currently Offered
12Pre: Enrolled in any PGRD Program or (enrolled in Program SC410 or SC411 and 280 units completed towards this Program)
MGT704 Sustainable International Business Management
  • Sunshine Coast: Session 6
  • Online: Session 6
12Pre: Enrolled in any PGRD Program
MGT735 Retail Supply Chain Management and Procurement
  • Sunshine Coast: Not Currently Offered
  • Online: Not Currently Offered
12Pre: Enrolled in any PGRD Program