Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Design Capstone
IBS310 Industry Project 1: Communication, Creativity and Design
MKG210 Industry Internship 1: Communication, Creativity and Design
MKG211 Design in Application
MKG220 Animation Principles, Process and Production
MKG222 Animation and Visualisation
MKG322 Digital Sculpting: Creatures and Characters
MKG324 Visual Literacy: Design Principles and Practice

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Introduction to Design
MKG210 3D Design A
MKG211 3D Design B
MKG220 3D Design C

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 3D Design D
MGT703 3D Design E - Internship/Professional Project
MKG701 3D Design F - Professional Portfolio
MKG721 Introduction to Design
MGT737 3D Design A
MGT704 3D Design B
MGT735 3D Design C