Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Innovation Management and Professional Development
IBS310 Leading and Managing Organisations
MKG210 Marketing in a Global Environment
MKG211 Evidenced Based Decision Making
MKG220 Finance and Accounting for Managers
MKG222 Strategy, Governance and Ethics
MKG322 Innovation Management and Professional Development
MKG324 Leading and Managing Organisations

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Evidenced Based Decision Making
MKG210 Finance and Accounting for Managers
MKG211 Strategy, Governance and Ethics
MKG220 Marketing in a Global Environment

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offer
(Online) 		UnitsRequisites
BUS710 Economics for Managers
MGT703 Evidenced Based Decision Making
MKG701 Finance and Accounting for Managers
MKG721 Innovation Management and Professional Development
MGT737 Managing Across Global Cultures
MGT704 International Trade and Finance
MGT735 Leading and Managing Organisations