This Bachelor of Business - Marketing major Study Plan is for students commencing in the current semester at USC Gympie.
USC Gympie students please note:
- Not all courses are offered at USC Gympie each semester.
- Elective options for a semester will be visible on release of the timetable for the relevant semester. Only the current semester Class Timetable is available at this point in time. Please contact Student Central for additional support.
- For detailed course information (including requisites), refer to individual course descriptions.
Year 1
Semester 2
COR109 Applied Macroeconomics
BUS101 Environmental and Resource Economics
BUS106 Trade and Finance in a Global Economy
BUS108 Property Economics
Semester 1
BUS102 Communication and Thought
BUS104 Business Analytics
BUS105 Accounting for Business
PLUS select 1 introductory level (100 coded) elective course from either faculty (search Class Timetable).
Year 2
Semester 2
MKG220 Introduction to Informatics
MKG222 Introduction to Economics
PLUS select 1 elective course from either faculty (search Class Timetable).
PLUS select 1 developing and graduate level (200 / 300 coded) elective course from either faculty (search Class Timetable).
Semester 1
BUS203 Introduction to Management
MKG210 Introduction to Marketing
MKG211 Marketing Communication
PLUS select 1 elective course from the School of Business (search Class Timetable).
Year 3
Semester 2
BUS320 Marketing of Social Causes
MKG324 Business Law and Ethics
PLUS select either 1 course from:
MKG221 Consumer Behaviour
MKG321 Services Marketing
OR select 1 developing and graduate level (200 / 300 coded) elective course from the School of Business (search Class Timetable).
PLUS select 1 developing and graduate level (200 / 300 coded) elective course from either faculty (search Class Timetable).
Semester 1
MKG322 Corporate Governance and Social Responsibility
PLUS select either 1 course from:
IBS310 Contemporary and Emerging Marketing Perspectives
MKG212 Sport and Event Marketing
OR select 1 developing and graduate level (200 / 300 coded) elective course from the School of Business (search Class Timetable).
PLUS select 2 developing and graduate level (200 / 300 coded) elective courses from either faculty (search Class Timetable).
If you have not yet successfully completed either MKG221 Marketing Research Project or MKG321 Brand Management you must complete IBS310 International Marketing or MKG212 Food Marketing.