Pathway 1 - Marketing Research Major
Year 1
- Two (2) core courses:
- One core course should be studied in your first semester and one in your second semester
- Six (6) required introductory (100 level) courses.
Core courses (2)
Select 2 core courses from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| COR109 Communication and Thought | |||
| COR110 Contemporary Communication Theory and Trends | |||
| COR111 Introduction to Professional Communication |
Introductory courses (6)
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS102 Introduction to Creative Entrepreneurship | |||
| BUS103 Editing for the Communications Professional | |||
| BUS104 Media Publishing: Law & Ethics | |||
| BUS105 Social Media: Content Curation and Creation | |||
| BUS106 Social Media | |||
| BUS108 Reality Bites: An Exploration of Non-Fiction |
Year 2
- One (1) required introductory (100 level) course.
- Five (5) required advanced (200 / 300 level) courses.
- Two (2) elective courses.
- Of the 2 electives, 1 must be an advanced (200 / 300 level) course.
Required courses (6)
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS211 Public Relations Writing | |||
| MKG210 Communicating Sustainability | |||
| MKG211 Communication Research | |||
| BUS101 Reading Aboriginal and Torres Strait Islander Writing | |||
| MKG220 Transmedia Storytelling Campaigns |
PLUS select 1 required course from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| IBS321 Creativity, Design and Communication Project | |||
| MKG221 Global Communication | |||
| MKG222 Communication and Thought | |||
| MKG322 Innovation, Creativity and Entrepreneurship |
Elective courses (2)
Select 2 elective courses, 1 must be an advanced (200 / 300 level) course.
Year 3
- Three (3) required advanced (200 / 300 level) courses.
- Five (5) elective courses.
- All must be advanced (200 / 300 level) courses.
Required courses (3)
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS301 Environment, Technology and Sustainability | |||
| BUS320 Introduction to Economics | |||
| MKG321 Business Law and Ethics |
Elective courses (5)
Select 5 elective courses, all must be advanced (200 / 300 level) courses. Courses can be from either faculty (Arts and Business or Science, Health, Education and Engineering).