Pathway 1 - Marketing Research Major
Year 1
- Two (2) core courses:
- One core course should be studied in your first semester and one in your second semester
- Six (6) required introductory (100 level) courses.
Core courses (2)
Select 2 core courses from:
Course | Semester of offer (Sunshine Coast) | Units | Requisites |
---|---|---|---|
COR109 Professional Experience: Individual Learner Needs | |||
COR110 Aboriginal and Torres Strait Islander Perspectives in Learning and Teaching | |||
COR111 The Psychology of Learning |
Introductory courses (6)
Course | Semester of offer (Sunshine Coast) | Units | Requisites |
---|---|---|---|
BUS102 Using Data for Learning | |||
BUS103 Secondary Professional Learning: The Professional Empowered and Engaged | |||
BUS104 Communication and Thought | |||
BUS105 Innovation, Creativity and Entrepreneurship | |||
BUS106 Environment, Technology and Sustainability | |||
BUS108 Introduction to Economics |
Year 2
- One (1) required introductory (100 level) course.
- Five (5) required advanced (200 / 300 level) courses.
- Two (2) elective courses.
- Of the 2 electives, 1 must be an advanced (200 / 300 level) course.
Required courses (6)
Course | Semester of offer (Sunshine Coast) | Units | Requisites |
---|---|---|---|
BUS211 Business Law and Ethics | |||
MKG210 Introduction to Management | |||
MKG211 Introduction to Marketing | |||
BUS101 Exploring Business Research |
| 12 | |
MKG220 Marketing Communication |
| 12 | Pre: BUS105 |
PLUS select 1 required course from:
Course | Semester of offer | Units | Requisites | |
---|---|---|---|---|
IBS321 International Business Strategy: Sustainable and Digital Perspectives |
| 12 | Pre: BUS104 or IBS100 | |
MKG221 Sports Marketing |
| 12 | Pre: BUS105 | |
MKG222 | ||||
MKG322 Building and Managing Brands |
| 12 | Pre: BUS105 |
Elective courses (2)
Select 2 elective courses, 1 must be an advanced (200 / 300 level) course.
Year 3
- Three (3) required advanced (200 / 300 level) courses.
- Five (5) elective courses.
- All must be advanced (200 / 300 level) courses.
Required courses (3)
Course | Semester of offer | Units | Requisites | |
---|---|---|---|---|
BUS301 | ||||
BUS320 Business, Governance and Society |
| 12 | Pre: Completed 144 units in undergraduate business courses | |
MKG321 |
Elective courses (5)
Select 5 elective courses, all must be advanced (200 / 300 level) courses. Courses can be from either faculty (Arts and Business or Science, Health, Education and Engineering).