Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Teaching Junior Secondary English
MKG210 Aboriginal and Torres Strait Islander Perspectives in Learning and Teaching
MKG211 Diversity and Inclusion
MKG220 Professional Experience: Individual Learner Needs
MKG222 The Psychology of Learning
MKG322 Literacy and Numeracy Across the Curriculum
MKG324 Secondary Assessment and Reporting

PLUS select 1 course from:

CourseSemester of offerUnitsRequisites
IBS310 Using Data for Learning
MKG212 Secondary Professional Learning: The Professional Empowered and Engaged
MKG221 Introduction to Marketing

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Consumer Behaviour
MKG210 Services Marketing
MKG211 Marketing Communication
MKG220 Marketing of Social Causes

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS710 Brand Management
MGT703 Contemporary and Emerging Marketing Perspectives
MKG701 International Marketing
MKG721 Food Marketing