Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 20th Century and Beyond: A History
MKG210 Riots and Rebellions: Conflict in Australian History
MKG211 Cultural Heritage
MKG220 Managing Workplace Relations
MKG222 Change Leadership and Agility
MKG322 Cross-Cultural Management
MKG324 Wireless Communications

PLUS select 1 course from:

CourseSemester of offerUnitsRequisites
IBS310 Object-Oriented Programming
MKG212 Indonesia: Society, Culture and Politics
MKG221 International Politics: An Australian Perspective

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 International Relations: Theory and Practice
MKG210 International Security
MKG211 Politics and Security in East Asia
MKG220 Foundations of Criminology

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS710 International Justice and Human Rights
MGT703 Introduction to Psychology B
MKG701 Australian Society: How does(n't) it work? - An Introduction to Sociology
MKG721 Introduction to Indigenous Australia