Pathway 1 - Marketing Research Major
Year 1
- Two (2) core courses:
- One core course should be studied in your first semester and one in your second semester
- Six (6) required introductory (100 level) courses.
Core courses (2)
Select 2 core courses from:
| Course | Semester of offer (Gympie) | Units | Requisites |
|---|---|---|---|
| COR109 Introduction to Marketing | |||
| COR110 Sustainable Tourism, Leisure and Event Management | |||
| COR111 Introduction to Economics |
Introductory courses (6)
| Course | Semester of offer (Gympie) | Units | Requisites |
|---|---|---|---|
| BUS102 Business Law and Ethics | |||
| BUS103 Introduction to Tourism, Leisure and Events | |||
| BUS104 Tourism, Leisure and Special Interests | |||
| BUS105 Tourism and Leisure Policy and Planning | |||
| BUS106 Event Management | |||
| BUS108 Corporate Governance and Social Responsibility |
Year 2
- One (1) required introductory (100 level) course.
- Five (5) required advanced (200 / 300 level) courses.
- Two (2) elective courses.
- Of the 2 electives, 1 must be an advanced (200 / 300 level) course.
Required courses (6)
| Course | Semester of offer (Gympie) | Units | Requisites |
|---|---|---|---|
| BUS211 Technology and Innovation in Tourism, Leisure and Events | |||
| MKG210 Business Events | |||
| MKG211 Introduction to Economics | |||
| BUS101 Business Law and Ethics | |||
| MKG220 Introduction to Tourism, Leisure and Events |
PLUS select 1 required course from:
| Course | Semester of offer (Gympie) | Units | Requisites |
|---|---|---|---|
| IBS321 Tourism, Leisure and Special Interests | |||
| MKG221 Business Analytics | |||
| MKG222 Introduction to Marketing | |||
| MKG322 Sustainable Tourism, Leisure and Event Management |
Elective courses (2)
Select 2 elective courses, 1 must be an advanced (200 / 300 level) course.
Year 3
- Three (3) required advanced (200 / 300 level) courses.
- Five (5) elective courses.
- All must be advanced (200 / 300 level) courses.
Required courses (3)
| Course | Semester of offer (Gympie) | Units | Requisites |
|---|---|---|---|
| BUS301 Technology and Innovation in Tourism, Leisure and Events | |||
| BUS320 Business Events | |||
| MKG321 Tourism and Leisure Policy and Planning |
Elective courses (5)
Select 5 elective courses, all must be advanced (200 / 300 level) courses. Courses can be from either faculty (Arts and Business or Science, Health, Education and Engineering).