Major (8)
For a major in International Business, students must successfully complete 8 courses:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS102 Introduction to Marketing | |||
| BUS105 Marketing Communication | |||
| IBS210 Marketing of Social Causes | |||
| IBS220 Business Law and Ethics | |||
| IBS221 Consumer Behaviour | |||
| IBS310 Services Marketing | |||
| IBS320 Corporate Governance and Social Responsibility | |||
| IBS321 Contemporary and Emerging Marketing Perspectives |
Minor (4)
For a minor in International Business, students must successfully complete 4 courses:
Select 4 courses from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| IBS210 Sport and Event Marketing | |||
| IBS220 Marketing Research Project | |||
| IBS221 Brand Management | |||
| IBS310 International Marketing | |||
| IBS320 Food Marketing | |||
| IBS321 Sport and Event Marketing |
Specialisation (4)
Note: Only available to students enrolled in a postgraduate program.
For a specialisation in International Business, students must successfully complete 4 courses:
Select 4 courses from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS706 Marketing Research Project | |||
| BUS707 International Marketing | |||
| BUS708 Introduction to Economics | |||
| BUS710 Introduction to Marketing | |||
| MGT704 Principles of International Business |