This Bachelor of Design and Marketing Study Plan is for students commencing in the current semester.
Year 1
Semester 1
| Course | Semester of offer (Gympie) | Units | Requisites |
|---|---|---|---|
| COR109 Communication and Thought | |||
| BUS104 Management and Organisational Behaviour | |||
| DES101 Visual Literacy: Design Principles and Practice | |||
| DES105 Introduction to Design |
Semester 2
| Course | Semester of offer (Gympie) | Units | Requisites |
|---|---|---|---|
| BUS101 Business Analytics | |||
| BUS105 Introduction to Marketing | |||
| DES106 Typography |
PLUS select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Year 2
Semester 1
| Course | Semester of offer (Gympie) | Units | Requisites |
|---|---|---|---|
| MKG210 Consumer Behaviour | |||
| MKG211 Services Marketing |
PLUS select 1 advanced level (200/300 coded) required course from the one of the following steams for a major:
Graphic Design, e-Media Design
PLUS select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Semester 2
| Course | Semester of offer (Gympie) | Units | Requisites |
|---|---|---|---|
| MKG220 Marketing Communication | |||
| MKG222 Marketing of Social Causes |
PLUS select 1 advanced level (200/300 coded) required course from the one of the following steams for a major:
Graphic Design, e-Media Design
PLUS select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Year 3
Semester 1
| Course | Semester of offer (Gympie) | Units | Requisites |
|---|---|---|---|
| MKG322 Brand Management |
PLUS select 2 advanced level (200/300 coded) required courses from the one of the following steams for a major:
Graphic Design, e-Media Design
PLUS select 1 course from either:
| Course | Semester of offer (Gympie) | Units | Requisites |
|---|---|---|---|
| MKG212 Food Marketing | |||
| IBS310 International Marketing |
OR select 1 advanced level (200/300 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Semester 2
| Course | Semester of offer (Gympie) | Units | Requisites |
|---|---|---|---|
| MKG324 Contemporary and Emerging Marketing Perspectives |
PLUS select 2 advanced level (200/300 coded) required courses from the one of the following steams for a major:
Graphic Design, e-Media Design
PLUS select either:
| Course | Semester of offer (Gympie) | Units | Requisites |
|---|---|---|---|
| MKG221 Sport and Event Marketing |
OR select 1 advanced level (200/300 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
If you have not yet successfully completed IBS310 International Marketing or MKG212 Food Marketing you must complete MKG221 Sport and Event Marketing.