This Bachelor of Design and Marketing Study Plan is for students commencing in the current semester.
Year 1
Semester 1
| Course | Semester of offer (South Bank) | Units | Requisites |
|---|---|---|---|
| COR109 Editing for the Communications Professional | |||
| BUS104 Risk, Crisis and Issues Management | |||
| DES101 Advertising: Copy and Image | |||
| DES105 Media Publishing: Law & Ethics |
Semester 2
| Course | Semester of offer (South Bank) | Units | Requisites |
|---|---|---|---|
| BUS101 Online Journalism | |||
| BUS105 Paperback Hero | |||
| DES106 Community Engagement Events |
PLUS select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Year 2
Semester 1
| Course | Semester of offer (South Bank) | Units | Requisites |
|---|---|---|---|
| MKG210 Creative Writing for Children and Young Adults | |||
| MKG211 Creative Advertising |
PLUS select 1 advanced level (200/300 coded) required course from the one of the following steams for a major:
Graphic Design, e-Media Design
PLUS select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Semester 2
| Course | Semester of offer (South Bank) | Units | Requisites |
|---|---|---|---|
| MKG220 Television & Video Journalism | |||
| MKG222 Researching Media and Audiences |
PLUS select 1 advanced level (200/300 coded) required course from the one of the following steams for a major:
Graphic Design, e-Media Design
PLUS select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Year 3
Semester 1
| Course | Semester of offer (South Bank) | Units | Requisites |
|---|---|---|---|
| MKG322 Creativity and Literature |
PLUS select 2 advanced level (200/300 coded) required courses from the one of the following steams for a major:
Graphic Design, e-Media Design
PLUS select 1 course from either:
| Course | Semester of offer (South Bank) | Units | Requisites |
|---|---|---|---|
| MKG212 Creative Media Planning | |||
| IBS310 Radio Journalism |
OR select 1 advanced level (200/300 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Semester 2
| Course | Semester of offer (South Bank) | Units | Requisites |
|---|---|---|---|
| MKG324 Television: Advanced Concepts and Contemporary Issues |
PLUS select 2 advanced level (200/300 coded) required courses from the one of the following steams for a major:
Graphic Design, e-Media Design
PLUS select either:
| Course | Semester of offer (South Bank) | Units | Requisites |
|---|---|---|---|
| MKG221 Investigative and Data Journalism |
OR select 1 advanced level (200/300 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
If you have not yet successfully completed IBS310 Writing Your Novel or MKG212 Newsroom you must complete MKG221 Professional Creative Writing Practice A: The Industry.