Major
For a major in Marketing, students must successfully complete 8 courses:
7 Required courses:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS105 Direct Practice Processes | |||
| MKG210 Critical Social Policy Analysis | |||
| MKG211 Social Work Field Education 2 | |||
| MKG220 Context Responsive Social Work Practice | |||
| MKG222 Introduction to Creative Advertising | |||
| MKG322 Introduction to Design and Concept | |||
| MKG324 Social Media: Content Curation and Creation |
Plus 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| MKG221 Editing for the Communications Professional | |||
| MKG321 Advertising Campaigns | |||
| IBS310 Advertising: Copy and Image |
Minor
For a minor in Marketing, students must successfully complete 4 courses:
4 Required courses
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS105 Industry Project 1: Communication, Creativity and Design | |||
| MKG210 Visual Identity | |||
| MKG211 Introduction to Creative Advertising | |||
| MKG220 Social Media: Content Curation and Creation |