Bachelor of Public Relations | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Public Relations

Students gain knowledge and practical skills to embark on a career in public relations and communication.

Courses offer a critical understanding of public relations, media and society. Advanced courses cover community event management, crisis and issues management, social media, researching media and audiences, public relations writing, politics and the media, campaign planning and international communication. A range of elective courses is available. Industry engagement and internships provide practical experience.

CRICOS code
066299G
Commence
Semester 1 or Semester 2
Footnotes
  • Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
  • * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
  • Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
Study location QTAC code
  • Sunshine Coast 011141
Minimum selection threshold
OP - 18 Rank - 61
UniSC program code
AR346
Commence
Semester 1 or Semester 2
Duration
3 years full time or equivalent part time
Recommended prior study
English
Fee type 2014
  • Commonwealth supported places
  • Fee paying places
  • International fee-paying places
Total units
288

Courses offer a critical understanding of public relations, media and society. Advanced courses cover community event management, crisis and issues management, social media, researching media and audiences, public relations writing, politics and the media, campaign planning and international communication. A range of elective courses is available. Industry engagement and internships provide practical experience.

Majors

Public Relations, Journalism.

Career opportunities

Consultancy, public and corporate affairs, policy communication, event management, crisis management, political communication, media liaison and advocacy.

MembershipPublic Relations Institute Of Australia

Public Relations Institute of Australia.

Program structure

Program requirements

In order to graduate you must:

  • Complete 1 core course, 17 required courses and 6 electives.
  • Complete no more than 10 introductory (100 level) courses, including the core course.
  • Complete no more than 6 courses from the School of Business or the Faculty of Science, Health, Education and Engineering.
Program notes
  • Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
  • Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
  • As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
  • Only a full-time study option is available to international students on a Student Visa.
  • When enrolling, refer to the Study Plan.

Program structure

Core course (1)

1 core course:

COR109 Introduction to Marketing

Introductory courses (5)

CMN102 Accounting for Business
CMN120 Introduction to Informatics

Select 3 courses from:

CMN130 Business Law and Ethics
CMN140 Tourism, Leisure and Special Interests
INT140 Communication and Thought
SCS110 Communication Theory and Practice

Advanced courses (12)

12 required courses

BUS320 Public Relations: Contemporary Perspectives
CMN213 Introduction to Journalism
CMN216 Introduction to Creative Advertising
CMN228 An Introduction to Australian Politics: The Makings of a Republic?
CMN231 Communication Campaign Planning
CMN243
CMN252 Writing for Strategic Communication
CMN253
CMN251
CMN273
CMN276 Social Media Communication
INT270

Elective courses (6)

Select 6 elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).

TOTAL UNITS 288

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Total units: 288