Students gain knowledge and practical skills to embark on a career in public relations and communication.
Courses offer a critical understanding of public relations, media and society. Advanced courses cover community event management, crisis and issues management, social media, researching media and audiences, public relations writing, politics and the media, campaign planning and international communication. A range of elective courses is available. Industry engagement and internships provide practical experience.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2024 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
Courses offer a critical understanding of public relations, media and society. Advanced courses cover community event management, crisis and issues management, social media, researching media and audiences, public relations writing, politics and the media, campaign planning and international communication. A range of elective courses is available. Industry engagement and internships provide practical experience.
Majors
Public Relations, Journalism.
Career opportunities
Consultancy, public and corporate affairs, policy communication, event management, crisis management, political communication, media liaison and advocacy.
Membership
Public Relations Institute of Australia.
Program structure
Program requirements
In order to graduate you must:
- Complete 1 core course, 17 required courses and 6 electives.
- Complete no more than 10 introductory (100 level) courses, including the core course.
- Complete no more than 6 courses from the School of Business or the Faculty of Science, Health, Education and Engineering.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the Study Plan.
Program structure
Core course (1)
1 core course:
COR109 Writing Poetry
Introductory courses (5)
CMN102 Writing Your Novel
CMN120 Creativity, Design and Communication Project
Select 3 courses from:
CMN130 Creative Writing and Editing for Publication
CMN140 Professional Creative Writing Practice: Industry Engagement
INT140 Communication and Thought
SCS110 Communication Theory and Practice
Advanced courses (12)
12 required courses
BUS320 Public Relations: Contemporary Perspectives
CMN213 Introduction to Journalism
CMN216 Introduction to Creative Advertising
CMN228 An Introduction to Australian Politics: The Makings of a Republic?
CMN231 Introduction to Sociology: Society, Culture and Change
CMN243 Corporate Governance and Social Responsibility
CMN252 Editing for the Communications Professional
CMN253 Crisis and Issues Management
CMN251 The Writer and the Law
CMN273 Communication Campaign Planning
CMN276 Community Engagement Events
INT270 Public Relations Writing
Elective courses (6)
Select 6 elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
TOTAL UNITS 288