Students discover how marketing connects an organisation to its customers.
The program develops competitive marketing strategies, based on analysing markets and understanding people, how and why they buy and consume goods and services. Specialised courses include consumer behaviour, integrated marketing communications, social marketing and brand management. Students undertake practical work-related projects in association with industry.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
- * Campus note: In addition to being able to study all courses at Sippy Downs, students may choose to complete some core and foundation business subjects at the Noosa Centre or Gympie campus. There may be a limited selection of subjects available at South Bank. The option to study at Noosa or Gympie is not available to international students on a Student visa.
- * Campus note: In addition to being able to study all courses at Sippy Downs, students may choose to complete some core and foundation business subjects at the Noosa Centre or Gympie campus. There may be a limited selection of subjects available at South Bank. The option to study at Noosa or Gympie is not available to international students on a Student visa.
The program develops competitive marketing strategies, based on analysing markets and understanding people, how and why they buy and consume goods and services. Specialised courses include consumer behaviour, integrated marketing communications, social marketing and brand management. Students undertake practical work-related projects in association with industry.
Career opportunities
Marketing management, brand management, product development, advertising and sales, public relations, marketing research, consultancy, sport and event management.
Program structure
Program requirements
In order to graduate you must:
- Complete 1 core course.
- Complete 6 required introductory (100 level) courses.
- Complete 9 required advanced (200/300 level) courses.
- Complete 8 elective courses, 5 must be advanced (200/300 level) courses.
- (Optional) Use electives to complete a minor (4 courses) to supplement the required major.
- Complete no more than 10 introductory (100 level) courses, including the core course.
- Complete no more than 6 courses from the School of Communication, School of Social Sciences or Faculty of Science, Health, Education and Engineering.
- Register any selected Majors or Minors with Student Administration.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
Program Structure
Core course (1)
1 core course
COR109 Introduction to Applied Mathematics
Introductory courses (6)
6 required courses:
BUS101 Introductory Calculus
BUS102 Biodiversity and Ecology
BUS104 Chemistry
BUS105 Physics
BUS106 Science Research Methods
BUS108 Introduction to Engineering Design
Advanced courses (9)
8 required courses:
BUS203 Fluid Mechanics and Hydraulics
BUS320 Engineering Project Management
MKG210 Soil Mechanics
MKG211 Engineering Project 1
MKG220 Engineering Project 2
MKG222 Engineering Research Methodology
MKG322 Design of Roads and Drainage
MKG324 Plant Diversity and Ecology
Plus choose 1 course from:
IBS310 Terrestrial Vertebrate Diversity and Ecology
MKG221 Soil Properties, Processes and Rehabilitation
MKG321 An Introduction to Geographic Information Science and Technology
Elective courses (8)
Select 8 elective courses
Five electives must be advanced (200/300 level) courses. Two electives must be from the School of Business. Six electives may be from either faculty (Arts and Business or Science, Health, Education and Engineering).