Combine advanced studies in marketing with a range of courses in professional communication.
In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2024 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.
Career opportunities
Marketing, public relations, creative advertising, corporate communication, journalism, media.
Program structure
Program structure
Program requirements
In order to graduate you must:
- Complete 15 required courses from the School of Communication, 15 required courses from the School of Business, 1 core course, and 1 elective from either faculty (Arts and Business or Science, Health, Education and Engineering).
- Complete a maximum of 5 introductory level courses from the School of Communication and School of Social Sciences.
- Complete no more than 192 units of introductory level courses in total, including the core course.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the Study Plan.
Core courses
1 core course:
COR109 Teaching Junior Secondary Geography
School of Communication
Introductory courses
5 required courses
CMN102 Teaching Senior Secondary Science 1
CMN120 Teaching Senior Secondary Geography
CMN130 Plant Growth and Reproduction
CMN140 Advanced Genetics
INT140 Genetics
Advanced courses
8 required courses
CMN213 Diversity and Inclusion
CMN216 Literacy and Numeracy Across the Curriculum
CMN226 Secondary Assessment and Reporting
CMN231 Professional Experience: Individual Learner Needs
CMN235 Aboriginal and Torres Strait Islander Perspectives in Learning and Teaching
CMN243 The Psychology of Learning
CMN248 Using Data for Learning
CMN251 Secondary Professional Learning: The Professional Empowered and Engaged
PLUS select 2 course from:
CMN224 Communication and Thought
CMN228 Communication Theory and Practice
CMN237 Public Relations: Contemporary Perspectives
School of Business
Introductory courses
6 required courses
BUS101 Introduction to Journalism
BUS102 Introduction to Creative Advertising
BUS104 An Introduction to Australian Politics: The Makings of a Republic?
BUS105 Editing for the Communications Professional
BUS106 Crisis and Issues Management
BUS108 Advertising: Copy and Image
Advanced courses
9 required courses
BUS203 Communication Campaign Planning
BUS320 News Writing and Reporting
MKG210 Community Engagement Events
MKG211 Creative Advertising
MKG220 International Communication
MKG222 Advertising Campaigns
MKG322 The Writer and the Law
MKG324 Online Journalism
Plus select 1 course from:
IBS310 Business Analytics
MKG221 Introduction to Economics
MKG321 Management and Organisational Behaviour
Elective course (1)
Select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
TOTAL UNITS 384