Combine advanced studies in marketing with a range of courses in professional communication.
In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.
Career opportunities
Marketing, public relations, creative advertising, corporate communication, journalism, media.
Program structure
Program structure
Program requirements
In order to graduate you must:
- Complete 15 required courses from the School of Communication, 15 required courses from the School of Business, 1 core course, and 1 elective from either faculty (Arts and Business or Science, Health, Education and Engineering).
- Complete a maximum of 5 introductory level courses from the School of Communication and School of Social Sciences.
- Complete no more than 192 units of introductory level courses in total, including the core course.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the Study Plan.
Core courses
1 core course:
COR109 Business Law
School of Communication
Introductory courses
5 required courses
CMN102 World of Work: Your Pathway to Employment
CMN120 Creative Engagement
CMN130 Work Integrated Learning Project
CMN140 Work Integrated Learning Placement
INT140 Work Integrated Learning Project
Advanced courses
8 required courses
CMN213 Work Integrated Learning Placement
CMN216 Business, Governance and Society
CMN226 Introduction to Psychology A
CMN231 Communication and Thought
CMN235 Introduction to Psychology B
CMN243 Human Development and Learning
CMN248 Professional Experience: Orientation to the Profession
CMN251 English Language and Literacy
PLUS select 2 course from:
CMN224 Foundations of Numeracy
CMN228 Science Research Methods
CMN237 Professional Experience: Managing Learning Environments
School of Business
Introductory courses
6 required courses
BUS101 Introduction to Aboriginal and Torres Strait Islander Education
BUS102 Assessing Learning
BUS104 Aboriginal and Torres Strait Islander Perspectives in Learning and Teaching
BUS105 Diversity and Inclusion
BUS106 Professional Experience: Individual Learner Needs
BUS108 Teacher as Researcher
Advanced courses
9 required courses
BUS203 Literacy and Numeracy Across the Curriculum
BUS320 Using Data for Learning
MKG210 Professional Experience: The Professional Teacher
MKG211 Communication and Thought
MKG220 Introduction to Criminology
MKG222 Introduction to Psychology A
MKG322 Current Directions in Psychology
MKG324 Understanding Crime
Plus select 1 course from:
IBS310 Punishment and Corrections
MKG221 Policing
MKG321 Introduction to Psychology B
Elective course (1)
Select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
TOTAL UNITS 384