Bachelor of Arts/Bachelor of Business (Marketing Communication) | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Arts/Bachelor of Business (Marketing Communication)

Combine advanced studies in marketing with a range of courses in professional communication.

In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.

CRICOS code
057533M
Commence
Semester 1 or Semester 2
Footnotes
  • Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
  • * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
  • Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
Study location QTAC code
  • Sunshine Coast 016401
Minimum selection threshold
OP - 18 Rank - 61
UniSC program code
AB302
Commence
Semester 1 or Semester 2
Duration
4 years full time or equivalent part time
Recommended prior study
English; Maths A, B or C
Fee type 2014
  • Commonwealth supported places
  • Fee paying places
  • International fee-paying places
Total units
384

In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.

Career opportunities

Marketing, public relations, creative advertising, corporate communication, journalism, media.

Program structure

Program structure

Program requirements

In order to graduate you must:

  • Complete 15 required courses from the School of Communication, 15 required courses from the School of Business, 1 core course, and 1 elective from either faculty (Arts and Business or Science, Health, Education and Engineering).
  • Complete a maximum of 5 introductory level courses from the School of Communication and School of Social Sciences.
  • Complete no more than 192 units of introductory level courses in total, including the core course.
Program notes
  • Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
  • Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
  • As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
  • Only a full-time study option is available to international students on a Student Visa.
  • When enrolling, refer to the Study Plan.
Core courses

1 core course:
COR109 Hydrology and Geomorphology

School of Communication
Introductory courses

5 required courses
CMN102 Foundations of Sustainability
CMN120 Measuring Sustainability
CMN130 Marine Vertebrates: Sharks, Seabirds, Fish, Turtles and Whales
CMN140 Foundations of Outdoor Environmental Studies
INT140 Learning in Australian Landscapes

Advanced courses

8 required courses
CMN213 Coastal Outdoor Environmental Interpretation
CMN216 Communicating Sustainability
CMN226 Animal Form, Function and Evolution
CMN231 Biodiversity and Ecology
CMN235 Communication and Thought
CMN243 Communication Theory and Practice
CMN248 Public Relations: Contemporary Perspectives
CMN251 Introduction to Journalism

PLUS select 2 course from:
CMN224 Introduction to Creative Advertising
CMN228 An Introduction to Australian Politics: The Makings of a Republic?
CMN237 Editing for the Communications Professional

School of Business
Introductory courses

6 required courses
BUS101 Crisis and Issues Management
BUS102 Advertising: Copy and Image
BUS104 Communication Campaign Planning
BUS105 News Writing and Reporting
BUS106 Community Engagement Events
BUS108 Creative Advertising

Advanced courses

9 required courses 
BUS203 International Communication
BUS320 Advertising Campaigns
MKG210 The Writer and the Law
MKG211 Online Journalism
MKG220 Business Analytics
MKG222 Introduction to Economics
MKG322 Management and Organisational Behaviour
MKG324 Introduction to Marketing
Plus select 1 course from:
IBS310 Accounting for Business
MKG221 Introduction to Informatics
MKG321 Business Law and Ethics

Elective course (1)

Select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).

 

TOTAL UNITS 384

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Total units: 384