Combine advanced studies in marketing with a range of courses in professional communication.
In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2024 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.
Career opportunities
Marketing, public relations, creative advertising, corporate communication, journalism, media.
Program structure
Program structure
Program requirements
In order to graduate you must:
- Complete 15 required courses from the School of Communication, 15 required courses from the School of Business, 1 core course, and 1 elective from either faculty (Arts and Business or Science, Health, Education and Engineering).
- Complete a maximum of 5 introductory level courses from the School of Communication and School of Social Sciences.
- Complete no more than 192 units of introductory level courses in total, including the core course.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the Study Plan.
Core courses
1 core course:
COR109 Health, Law and Ethics
School of Communication
Introductory courses
5 required courses
CMN102 Contexts of Practice: Complex Care
CMN120 Preparation for Practice 3
CMN130 Aboriginal and Torres Strait Islander Health and Cultural Safety
CMN140 Nursing Practice 2
INT140 Creative Production
Advanced courses
8 required courses
CMN213 Acting 1: The actor's craft
CMN216 Exploring Twentieth Century Theatre
CMN226 Introduction to the Creative Industries
CMN231 Introduction to Screen and Media Industries
CMN235 Playing with Words: an Introduction to Creative Writing Craft
CMN243 Performance 1
CMN248 Imagined Homelands: An Exploration of Australian Literature
CMN251 Directing Performance: Contemporary Perspectives
PLUS select 2 course from:
CMN224 Acting 2: Contemporary Voice and Text
CMN228 Devising Performance
CMN237 Work Integrated Learning Project
School of Business
Introductory courses
6 required courses
BUS101 Work Integrated Learning Placement
BUS102 Writing for Screens
BUS104 Theatre Production
BUS105 Professional Practice: Legal Frameworks and Issues
BUS106 Professional Practice: Legal Frameworks and Issues
BUS108 Professional Experience: Orientation to the Profession
Advanced courses
9 required courses
BUS203 English Language and Literacy
BUS320 Outdoor Living and Travel Skills
MKG210 Introduction to Sport and Exercise Science
MKG211 Anatomy and Physiology
MKG220 Foundations of Outdoor Environmental Studies
MKG222 Introduction to Coaching Science
MKG322 Principles of Nutrition
MKG324 Leading Groups in Outdoor Environments
Plus select 1 course from:
IBS310 Introduction to Aboriginal and Torres Strait Islander Education
MKG221 Motor Control and Learning
MKG321 Nutrition for Health and Exercise
Elective course (1)
Select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
TOTAL UNITS 384