Student Handbook, Semester 1, 2013: Marketing Research | UniSC | University of the Sunshine Coast, Queensland, Australia

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Student Handbook, Semester 1, 2013: Marketing Research

Major

For a major in Marketing Research students must successfully complete 8 courses:

Required courses: (7)

CourseSemester of offerUnitsRequisites
BUS101 Environmental and Resource Economics
BUS105 Planning Project
MKG210 Planning Project
MKG211 Applied Research Methods
MKG220 Marketing Theory and Practice
BUS301 Consumer Behaviour
MKG321 Services Marketing


PLUS select 1 course from:

CourseSemester of offerUnitsRequisites
IBS321 Marketing Communication
MKG221 Advanced Research Methods
MKG222 Marketing Research Project
MKG322 Global e-Business