Major
For a major in Marketing Research students must successfully complete 8 courses:
Required courses: (7)
Course | Semester of offer | Units | Requisites |
---|---|---|---|
BUS101 Environmental and Resource Economics | |||
BUS105 Planning Project | |||
MKG210 Planning Project | |||
MKG211 Applied Research Methods | |||
MKG220 Marketing Theory and Practice | |||
BUS301 Consumer Behaviour | |||
MKG321 Services Marketing |
PLUS select 1 course from:
Course | Semester of offer | Units | Requisites |
---|---|---|---|
IBS321 Marketing Communication | |||
MKG221 Advanced Research Methods | |||
MKG222 Marketing Research Project | |||
MKG322 Global e-Business |