Major
For a major in Marketing Research students must successfully complete 8 courses:
Required courses: (7)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS101 | |||
| BUS105 Applied Research Methods | |||
| MKG210 Marketing Theory and Practice | |||
| MKG211 Consumer Behaviour | |||
| MKG220 Services Marketing | |||
| BUS301 Marketing Communication | |||
| MKG321 Advanced Research Methods |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| IBS321 Marketing Research Project | |||
| MKG221 Global e-Business | |||
| MKG222 Sport and Event Marketing | |||
| MKG322 Social Marketing |