Student Handbook, Semester 1, 2013: Bachelor of Business (Marketing) Study Plan - Pathway 1 | UniSC | University of the Sunshine Coast, Queensland, Australia

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Student Handbook, Semester 1, 2013: Bachelor of Business (Marketing) Study Plan - Pathway 1

Pathway 1 - Marketing Research Major

Year 1
  • Two (2) core courses:

One core course should be studied in your first semester and one in your second semester
  • Six (6) required introductory (100 level) courses.
  • Core courses (2)

    Select 2 core courses from:

    CourseSemester of offerUnitsRequisites
    COR109 Dissertation
    COR110 Communication and Thought
    COR111 Innovation, Creativity and Entrepreneurship
    Introductory courses (6)
    CourseSemester of offerUnitsRequisites
    BUS102 Environment, Technology and Sustainability
    BUS103 Introduction to Economics
    BUS104 Business Law and Ethics
    BUS105 Marketing Essentials
    • Sunshine Coast: Semester 1, Semester 2
    • Moreton Bay: Semester 1, Semester 2
    • Caboolture: Semester 1
    • Online: Semester 1, Semester 2
    12 
    BUS106    
    BUS108 Information Systems in Organisations
    • Sunshine Coast: Semester 1, Semester 2
    • Moreton Bay: Semester 1, Semester 2
    • Online: Semester 1, Semester 2
    12Anti: ACC108
    Year 2
    • One (1) required introductory (100 level) course.
    • Five (5) required advanced (200 / 300 level) courses.
    • Two (2) elective courses.
      Of the 2 electives, 1 must be an advanced (200 / 300 level) course.
    Required courses (6)
    CourseSemester of offerUnitsRequisites
    BUS211 Strategic Management
    • Sunshine Coast: Semester 2
    • Moreton Bay: Semester 2
    • Online: Semester 2
    12Pre: BUS104
    MKG210 Consumer Behaviour
    • Sunshine Coast: Semester 1
    • Moreton Bay: Semester 1
    • Online: Semester 1
    12Pre: BUS105
    MKG211 Services Marketing
    • Sunshine Coast: Semester 1
    • Moreton Bay: Semester 1
    • Online: Semester 1
    12Pre: BUS105
    BUS101 Exploring Business Research
    • Sunshine Coast: Semester 1, Semester 2
    • Moreton Bay: Semester 1, Semester 2
    • Caboolture: Semester 2
    • Online: Semester 1, Semester 2
    12 
    MKG220 Marketing Communication
    • Sunshine Coast: Semester 2
    • Moreton Bay: Semester 2
    • Online: Semester 2
    12Pre: BUS105

    PLUS select 1 required course from:

    CourseSemester of offerUnitsRequisites
    IBS321 International Business Strategy: Sustainable and Digital Perspectives
    • Sunshine Coast: Semester 2
    • Moreton Bay: Semester 2
    • Online: Semester 2
    12Pre: BUS104 or IBS100
    MKG221 Sports Marketing
    • Sunshine Coast: Semester 2
    • Moreton Bay: Semester 2
    • Online: Semester 2
    12Pre: BUS105
    MKG222    
    MKG322 Building and Managing Brands
    • Sunshine Coast: Semester 1
    • Moreton Bay: Semester 1
    • Online: Semester 1
    12Pre: BUS105
    Elective courses (2)

    Select 2 elective courses, 1 must be an advanced (200 / 300 level) course.

    Year 3
    • Three (3) required advanced (200 / 300 level) courses.
    • Five (5) elective courses.
      All must be advanced (200 / 300 level) courses.
    Required courses (3)
    CourseSemester of offerUnitsRequisites
    BUS301    
    BUS320 Business, Governance and Society
    • Sunshine Coast: Semester 1, Semester 2
    • Moreton Bay: Semester 1, Semester 2
    • Online: Semester 1, Semester 2
    12Pre: Completed 144 units in undergraduate business courses
    MKG321    
    Elective courses (5)

    Select 5 elective courses, all must be advanced (200 / 300 level) courses. Courses can be from either faculty (Arts and Business or Science, Health, Education and Engineering).