- Combine business and marketing expertise with technical skills in communications and journalism
- Earn two degrees in only four years
- Industry-based projects develop practical skills and build a portfolio
Program summary
Program title: Bachelor of Arts/Bachelor of Business (Marketing Communication)
Award abbreviation: BA/BBus
QTAC code: 016401
OP / Rank for 2013 entry: OP-18 / Rank-62
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English; Maths A, B or C
Fee type 2013: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 384
USC program code: AB302
CRICOS code: 057533M. Only a full-time option is available to international students on a Student Visa.
Combine advanced studies in marketing with a diverse range of courses in the complementary area of professional communication.
This program offers a balanced mix of theory, analysis and professional skills development. In marketing, you learn to design, develop, implement, and manage effective marketing strategies and to understand people and their buying patterns. Studies in applied research methods teach you to collect accurate information and analyse market potential. In the communication component, the focus is on developing advanced skills in public relations, with the opportunity to also study advertising, journalism and creative writing.
Career opportunities
Marketing, public relations, creative advertising, corporate communication, journalism, media.
Professional recognition
Students and graduates may become members of the Australian Market and Social Research Society of Australia.
Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.
Enquiries
- Contact Student Administration for application and admission information
- Contact the Faculty of Arts and Business for program advice
Program Leader
Dr Heather Pavitt
Tel: +61 7 5459 4837
Email: HPavitt@usc.edu.au
Program structure
Program requirements
In order to graduate you must:
- Complete 30 required courses from the Faculty of Arts and Business, and 2 core courses.
- Complete a maximum of 5 introductory level courses from the School of Communication and School of Social Sciences.
- Complete no more than 192 units of introductory level courses in total, including core courses.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the Study Plan.
Core courses
Select 2 core courses from:
COR109 Introduction to Engineering Design
COR110 Calculus and Algebra
COR111 Fluid Mechanics
School of Communication
Introductory courses
5 required courses
CMN102 Mechanics of Materials
CMN120 Engineering Computer Programming
CMN130 Fluids, Waves and Thermodynamics
CMN140 Introduction to Sustainable Energy Systems
INT140 Numerical Analysis
Advanced courses
8 required courses
CMN213 Electronics and Electromagnetism
CMN216 Business Law and Ethics
CMN226 Planning and Environmental Law
CMN231 Rural and Regional Sustainability
CMN235 Landscapes, place and people
CMN243 Regional Infrastructure Planning
CMN248 Coastal and Marine Ecology
CMN251 Environmental and Resource Economics
PLUS select 1 course from:
CMN218 Climate Change Adaptation
CMN229 Introduction to Climate Change Mitigation
PLUS select 1 course from:
CMN218 Physical Geography and Mapping
CMN224 Property and Asset Management
CMN228 Environmental Health Risk Management
CMN229 Biodiversity and Ecology
CMN237 Advanced Research Methods and Statistics
School of Business
Introductory courses
7 required courses
BUS101 Business Law and Ethics
BUS102 Planning and Environmental Law
BUS103 Rural and Regional Sustainability
BUS104 Landscapes, place and people
BUS105 Regional Infrastructure Planning
BUS106 Coastal and Marine Ecology
BUS108 Environmental and Resource Economics
Advanced courses
8 required courses
BUS211 Climate Change Adaptation
BUS301 Introduction to Climate Change Mitigation
BUS320 Changing Planet Earth
MKG210 Property and Asset Management
MKG211 Environmental Health Risk Management
MKG220 Biodiversity and Ecology
MKG221 Communication and Thought
MKG321 Innovation, Creativity and Entrepreneurship
TOTAL UNITS 384
Study Plan
The Bachelor of Arts / Bachelor of Business (Marketing Communication) Study Plan is for students commencing in the current semester.
Year 1
- One (1) core course
- Seven (7) required introductory level courses
Core courses (1)
Choose one course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 | |||
| COR110 | |||
| COR111 |
Required courses (7)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS103 | |||
| BUS104 | |||
| BUS105 | |||
| CMN120 | |||
| CMN130 | |||
| CMN140 | |||
| INT140 |
Year 2
- One (1) core course
- Seven (7) required courses
Core courses (1)
Choose one course from:
| Course | Semester of offer (Gympie) | Units | Requisites |
|---|---|---|---|
| COR109 | |||
| COR110 | |||
| COR111 |
Required courses (6)
| Course | Semester of offer (Gympie) | Units | Requisites |
|---|---|---|---|
| BUS101 | |||
| BUS108 | |||
| CMN102 | |||
| CMN231 | |||
| CMN248 | |||
| MKG210 |
PLUS select 1 course from:
| Course | Semester of offer (Gympie) | Units | Requisites |
|---|---|---|---|
| CMN218 | |||
| CMN229 |
Year 3
- Eight (8) required courses
Required courses (8)
| Course | Semester of offer (Gympie) | Units | Requisites |
|---|---|---|---|
| BUS102 | |||
| BUS106 | |||
| BUS301 | |||
| CMN216 | |||
| CMN213 | |||
| MKG211 | |||
| MKG220 Introduction to Informatics | |||
| MKG221 Strategic Management |
Year 4
- Eight (8) required courses
Required courses (7)
| Course | Semester of offer (Gympie) | Units | Requisites |
|---|---|---|---|
| BUS211 Corporate Governance and Social Responsibility | |||
| BUS320 International Marketing | |||
| CMN235 Consumer Behaviour | |||
| CMN226 Services Marketing | |||
| CMN243 Marketing Communication | |||
| CMN251 Sport and Event Marketing | |||
| MKG321 Social Marketing |
PLUS select 1 course from:
| Course | Semester of offer (Gympie) | Units | Requisites |
|---|---|---|---|
| CMN218 Brand Management | |||
| CMN224 Environment, Technology and Sustainability | |||
| CMN228 Engineering Professional Practice | |||
| CMN229 Mathematics Foundations | |||
| CMN237 Engineering Statics |