- Combine business and marketing skills with computer-based design expertise
- Earn two degrees in only four years
- Industry-based projects develop practical skills and build a portfolio
Program summary
Program title: Bachelor of Arts/Bachelor of Business (Design and Marketing)
Award abbreviation: BA/BBus
QTAC code: 016101
OP / Rank for 2013 entry: OP-18 / Rank-62
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English; Maths A, B or C
Fee type 2013: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 384
USC program code: AB303
CRICOS code: 057532A. Only a full-time option is available to international students on a Student Visa.
Learn how to develop a marketing strategy and then execute the strategy using visual communication techniques.
In this program you combine a major in computer-based design with a major in marketing. In computer-based design, you choose from three streams of study: graphic design, e-media design, and 3D design. You gain creative, conceptual and technical skills for a well-rounded career base and are able to develop a professional quality portfolio. In the marketing component, you learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential.
Career opportunities
Corporate communication, graphic design, marketing, multimedia design, advertising, animation, visual communication, packaging, publishing, web design.
Professional recognition
Students and graduates may become members of the Australian Market and Social Research Society of Australia.
Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.
Enquiries
- Contact Student Administration for application and admission information
- Contact the Faculty of Arts and Business for program advice
Program Leader
Kevin Todd
Tel: +61 7 5430 1208
Email: ktodd@usc.edu.au
Program structure
Program requirements
In order to graduate you must:
- Complete 4 required courses from the School of Communication, 1 Design major (6 courses), 1 Design minor (4 courses), 16 courses from the School of Business, and 2 core courses.
- Complete no more than 5 introductory level courses from the 14 required courses from the School of Communication and School of Social Sciences.
- Complete no more than 192 units of introductory level courses in total, including core courses.
- Register your selected Majors and Minors with Student Administration.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- The 6 advanced courses from one of the design streams will constitute a major in that stream. The 4 advanced courses from one of the design streams will constitute a minor in that stream.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .
- When enrolling, refer to the Study Plan.
Core courses
Select 2 core courses from:
COR109 3D Design F - Professional Portfolio
COR110 Communication and Thought
COR111 Innovation, Creativity and Entrepreneurship
School of Communication
Introductory courses
4 required courses:
DES101 Environment, Technology and Sustainability
DES104 Visual Literacy: Design Principles and Practice
DES105 Visual Worlds: An Introduction to Art and Design History
DES106 Introduction to Design
Advanced Courses
10 required courses
Select 6 advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.
Graphic Design:
DES211 Typography
DES212 Graphic Design A
DES213 Graphic Design B
DES214 Graphic Design C
DES215 Graphic Design D
DES216 Graphic Design E - Internship/Professional Project
e-Media:
DES221 Graphic Design F - Professional Portfolio
DES222 e-Media A
DES223 e-Media B
DES224 e-Media C
DES225 e-Media D
DES226 e-media E - Internship/Professional Project
3D Design:
DES231 e-Media F - Professional Portfolio
DES232 3D Design A
DES233 3D Design B
DES234 3D Design C
DES235 3D Design D
DES236 3D Design E - Internship/Professional Project
School of Business
Introductory courses
7 required courses:
BUS101 3D Design F - Professional Portfolio
BUS102 Applied Research Methods
BUS103 Introduction to Economics
BUS104 Business Law and Ethics
BUS105 Management and Organisational Behaviour
BUS106 Marketing Theory and Practice
BUS108 Accounting for Business
Advanced courses
9 required courses:
BUS211 Introduction to Informatics
BUS320 Strategic Management
BUS301 Corporate Governance and Social Responsibility
MKG210 Advanced Research Methods
MKG211 Consumer Behaviour
MKG220 Services Marketing
MKG221 Marketing Communication
MKG321 Sport and Event Marketing
CMN251 Marketing Research Project(which will be recognised as a component of the Marketing major in lieu of IBS310 International Communication)
TOTAL UNITS 384
Study Plan
The Bachelor of Arts / Bachelor of Business (Design and Marketing) Study Plan is for students commencing in the current semester.
Core courses (2)
Select 2 core courses from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 | |||
| COR110 | |||
| COR111 |
Required introductory courses (11)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS101 | |||
| BUS102 | |||
| BUS103 | |||
| BUS104 | |||
| BUS105 | |||
| BUS106 | |||
| BUS108 | |||
| DES101 | |||
| DES104 | |||
| DES105 | |||
| DES106 Industry Project 1: Social and Community Studies |
Please note: Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .
Required advanced courses (9)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS211 Typography | |||
| BUS320 Strategic Management | |||
| BUS301 Corporate Governance and Social Responsibility | |||
| CMN251 Advanced Research Methods | |||
| MKG210 International Communication | |||
| MKG211 Consumer Behaviour | |||
| MKG220 Services Marketing | |||
| MKG221 Marketing Communication | |||
| MKG321 Sport and Event Marketing |
Please note: CMN251 International Marketing will be recognised as a component of the Marketing major in lieu of IBS310 International Communication.
Required advanced courses (10)
Select 6 Advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.
Graphic Design
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES211 Marketing Research Project | |||
| DES212 Graphic Design A | |||
| DES213 Graphic Design B | |||
| DES214 Graphic Design C | |||
| DES215 Graphic Design D | |||
| DES216 Graphic Design E - Internship/Professional Project |
e-Media
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES221 Graphic Design F - Professional Portfolio | |||
| DES222 e-Media A | |||
| DES223 e-Media B | |||
| DES224 e-Media C | |||
| DES225 e-Media D | |||
| DES226 e-media E - Internship/Professional Project |
3D Design
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES231 e-Media F - Professional Portfolio | |||
| DES232 3D Design A | |||
| DES233 3D Design B | |||
| DES234 3D Design C | |||
| DES235 3D Design D | |||
| DES236 3D Design E - Internship/Professional Project |