- Combine business and marketing skills with computer-based design expertise
- Earn two degrees in only four years
- Industry-based projects develop practical skills and build a portfolio
Program summary
Program title: Bachelor of Arts/Bachelor of Business (Design and Marketing)
Award abbreviation: BA/BBus
QTAC code: 016101
OP / Rank for 2013 entry: OP-18 / Rank-62
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English; Maths A, B or C
Fee type 2013: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 384
USC program code: AB303
CRICOS code: 057532A. Only a full-time option is available to international students on a Student Visa.
Learn how to develop a marketing strategy and then execute the strategy using visual communication techniques.
In this program you combine a major in computer-based design with a major in marketing. In computer-based design, you choose from three streams of study: graphic design, e-media design, and 3D design. You gain creative, conceptual and technical skills for a well-rounded career base and are able to develop a professional quality portfolio. In the marketing component, you learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential.
Career opportunities
Corporate communication, graphic design, marketing, multimedia design, advertising, animation, visual communication, packaging, publishing, web design.
Professional recognition
Students and graduates may become members of the Australian Market and Social Research Society of Australia.
Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.
Enquiries
- Contact Student Administration for application and admission information
- Contact the Faculty of Arts and Business for program advice
Program Leader
Kevin Todd
Tel: +61 7 5430 1208
Email: ktodd@usc.edu.au
Program structure
Program requirements
In order to graduate you must:
- Complete 4 required courses from the School of Communication, 1 Design major (6 courses), 1 Design minor (4 courses), 16 courses from the School of Business, and 2 core courses.
- Complete no more than 5 introductory level courses from the 14 required courses from the School of Communication and School of Social Sciences.
- Complete no more than 192 units of introductory level courses in total, including core courses.
- Register your selected Majors and Minors with Student Administration.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- The 6 advanced courses from one of the design streams will constitute a major in that stream. The 4 advanced courses from one of the design streams will constitute a minor in that stream.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .
- When enrolling, refer to the Study Plan.
Core courses
Select 2 core courses from:
COR109 Physical Geography and Mapping
COR110 Introduction to Sociology: Society, Culture and Change
COR111 Understanding Society: An Introduction to Social Theory
School of Communication
Introductory courses
4 required courses:
DES101 Rural and Regional Sustainability
DES104 Landscapes, place and people
DES105 Accounting for Managers
DES106 Economics for Managers
Advanced Courses
10 required courses
Select 6 advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.
Graphic Design:
DES211 Corporate Finance
DES212 Managing Organisations
DES213 Strategic Management
DES214 Marketing Management
DES215 Accounting Fundamentals
DES216 Informatics and Financial Applications
e-Media:
DES221 Managerial Finance
DES222 Corporate Accounting
DES223 Legal Regulation of Business Structures
DES224 Strategic Management Accounting
DES225 Taxation Law and Practice
DES226 Contemporary Accounting Issues
3D Design:
DES231 Issues in Auditing Practice
DES232 The Literature Review
DES233 Qualitative Research Methods
DES234 Advanced Quantitative Research Methods
DES235 Managing Research
DES236 Innovation and Management Decision Making
School of Business
Introductory courses
7 required courses:
BUS101 International Business Law and Ethics
BUS102 Managing Across Global Cultures
BUS103 International Trade and Finance
BUS104 Marketing in an International Environment
BUS105 Comparative and International Employment Relations
BUS106 Management Informatics
BUS108 Managing People
Advanced courses
9 required courses:
BUS211 Global Business Management
BUS320 Entrepreneurship and New Venture Planning
BUS301 Corporate Governance, Ethics and Corporate Social Responsibility
MKG210 Managerial Project
MKG211 Managerial Project - Part A
MKG220 Managerial Project - Part B
MKG221 Industry Research Project
MKG321 Science Research Methods
CMN251 Introduction to the Internet of Things(which will be recognised as a component of the Marketing major in lieu of IBS310 Introduction to Engineering Design)
TOTAL UNITS 384
Study Plan
The Bachelor of Arts / Bachelor of Business (Design and Marketing) Study Plan is for students commencing in the current semester.
Core courses (2)
Select 2 core courses from:
Course | Semester of offer | Units | Requisites |
---|---|---|---|
COR109 Small Business and New Venture Management | |||
COR110 Sport and Event Marketing | |||
COR111 Introductory Bioscience |
Required introductory courses (11)
Course | Semester of offer | Units | Requisites |
---|---|---|---|
BUS101 Practice Foundations | |||
BUS102 Health, Culture and Society | |||
BUS103 Professional Health Communication | |||
BUS104 Anatomy and Physiology | |||
BUS105 Contexts of Practice: The Older Person and Family | |||
BUS106 Preparation for Practice 1 | |||
BUS108 Contexts of practice: child, youth and family | |||
DES101 Nursing Practice 1 | |||
DES104 Drug Therapy | |||
DES105 Contexts of Practice: Health Alteration | |||
DES106 Preparation for Practice 2 |
Please note: Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .
Required advanced courses (9)
Course | Semester of offer | Units | Requisites |
---|---|---|---|
BUS211 Research Foundations for Health Practice | |||
BUS320 Health, Law and Ethics | |||
BUS301 Contexts of Practice: Complex Care | |||
CMN251 Preparation for Practice 3 | |||
MKG210 Nursing Practice 2 | |||
MKG211 Nursing Practice 3 | |||
MKG220 Contexts of Practice: Mental Health Care | |||
MKG221 Preparation and Nursing Practice 4 | |||
MKG321 Leadership in Clinical Practice |
Please note: CMN251 Mechanical Design 1 will be recognised as a component of the Marketing major in lieu of IBS310 Communication and Thought.
Required advanced courses (10)
Select 6 Advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.
Graphic Design
Course | Semester of offer | Units | Requisites |
---|---|---|---|
DES211 Palliative, Rehabilitation and Continuing Care | |||
DES212 Life Crisis | |||
DES213 The Child Client | |||
DES214 Nursing Internship | |||
DES215 Aboriginal and Torres Strait Islander Health and Cultural Safety | |||
DES216 Exploring Business Research |
e-Media
Course | Semester of offer | Units | Requisites |
---|---|---|---|
DES221 Marketing Essentials | |||
DES222 Accounting for Business | |||
DES223 Introduction to Creative Entrepreneurship | |||
DES224 Economics for Business | |||
DES225 Discovering Management | |||
DES226 Introduction to the Creative Industries |
3D Design
Course | Semester of offer | Units | Requisites |
---|---|---|---|
DES231 Communication for the Creative Professional | |||
DES232 Information Systems in Organisations | |||
DES233 Business Law | |||
DES234 World of Work: Your Pathway to Employment | |||
DES235 Business, Governance and Society | |||
DES236 Creativity, Design and Communication Project |