Major
For a major in Applied Marketing, students must successfully complete 8 courses:
Required courses: (8)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS105 Marketing Theory and Practice | |||
| IBS310 International Marketing | |||
| MKG210 Consumer Behaviour | |||
| MKG211 Services Marketing | |||
| MKG220 Marketing Communication | |||
| MKG221 Sport and Event Marketing | |||
| MKG222 Social Marketing | |||
| MKG322 Brand Management |