- Industry professionals are involved in course delivery
- Opportunity to undertake industry internships with public relations firms
- Graduates are experienced in reputation management
Program summary
Program title: Bachelor of Public Relations
Award abbreviation: BPR
QTAC code: 011141
OP/Rank for 2012 entry: OP-18 / Rank-63
Duration: 3 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English
Fee type 2012: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 288
USC program code: AR346
CRICOS code: 066299G. Only a full-time option is available to international students on a Student Visa.
Public relations professionals assist organisations and individuals to develop and maintain beneficial relationships with clients, media, government, consumers and other stakeholders.
This program provides you with the knowledge and skills required to succeed in public relations. Courses cover event management, crisis and issues management, media and community relations, advertising, campaign planning, international communication, sports marketing and consumer behaviour. A range of elective courses are also available. Industry engagement and internships in public relations roles provide practical experience.
Majors
Communication studies; creative advertising; public relations.
Career opportunities
Advertising / copy editing; corporate, marketing, government or policy communications; event management; media liaison; non-profit organisations, promotions, tourism.
Professional recognition
Graduates may become members of the Public Relations Institute of Australia.
Enquiries
- Contact Student Administration for application and admission information
- Contact the Faculty of Arts and Business for program advice
Acting Program Leader
Dr Heather Pavitt
Tel: +61 7 5459 4837
Email: HPavitt@usc.edu.au
Program requirements
In order to graduate you must:
- Complete 2 core courses, 16 required courses and 6 electives.
- Complete no more than 10 introductory level courses, including core courses.
- Complete no more than 6 courses from the School of Business or the Faculty of Science, Health, Education and Engineering.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the [TabLink top Study Plan]Study Plan.
Program structure
Core courses
Select 2 core courses from:
COR109 Restoration Ecology
COR110 Agricultural and Forest Ecology
COR111 Communication and Thought
Introductory courses
4 required courses
BUS105 Innovation, Creativity and Entrepreneurship
CMN102 Environment, Technology and Sustainability
CMN120 Marketing Theory and Practice
CMN140 Communication Theory and Practice
Advanced courses
12 required courses
CMN213 Public Relations Strategies and Tactics
CMN216 Introduction to Creative Advertising
CMN218 Editing for the Communications Professional
CMN224 Media and Community Relations
CMN226 Communication Campaign Planning
CMN229 Media and Promotion: Tourism and Hospitality
CMN231 Advertising: Copy and Image
CMN243 Sport and Event Marketing
CMN251 Crisis and Issues Management
CMN273 Advertising Campaigns
MKG210 International Communication
MKG221 Public Relations Events Project
Elective courses
Select 6 elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
TOTAL UNITS 288
Study Plan
The Bachelor of Public Relations Study Plan is for students commencing in the current semester.
Year 1
- Two (2) core courses:
One core course should be studied in your first semester and one in your second semester - Four (4) required introductory level courses
- Two (2) elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
Core courses (2)
Select 2 core courses from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Counselling for the Human Services Professional | |||
| COR110 Group Processes and Practice | |||
| COR111 Social Work and Human Services Practice |
Required courses (4)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS105 Social Justice, Welfare and the State | |||
| CMN102 Working With Families | |||
| CMN120 Ethics and Professional Practice | |||
| CMN140 Complexity and Social Work: Policy and Practice |
Elective courses (2)
Select 2 elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
Year 2
- Six (6) required advanced level courses
- Two (2) elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
Required courses (6)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN213 Indigenous Australia and the State | |||
| CMN218 Understanding Cultural Diversity | |||
| CMN231 Counselling for the Human Services Professional | |||
| CMN229 Group Processes and Practice | |||
| CMN226 Regions, Change and Sustainability | |||
| MKG221 International Community Development and Global Justice |
Elective courses (2)
Select 2 elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
Year 3
- Six (6) required advanced level courses
CMN273 should be studied in your final semester of study. - Two (2) elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
Required courses (6)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN216 Indigenous Australia and the State | |||
| CMN224 Social Justice, Welfare and the State | |||
| CMN251 Understanding Cultural Diversity | |||
| CMN243 Community Development and Social Action | |||
| CMN273 Wildlife Ecology and Conservation | |||
| MKG210 Coastal Conservation Planning |
Elective courses (2)
Select 2 elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
TOTAL UNITS 288