- Combine business and marketing expertise with technical skills in communications and journalism
- Earn two degrees in only four years
- Industry-based projects develop practical skills and build a portfolio
Program summary
Program title: Bachelor of Arts/Bachelor of Business (Marketing Communication)
Award abbreviation: BA/BBus
QTAC code: 016401
OP/Rank for 2012 entry: OP-18 / Rank-63
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English; Maths A, B or C
Fee type 2012: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 384
USC program code: AB302
CRICOS code: 057533M. Only a full-time option is available to international students on a Student Visa.
Combine advanced studies in marketing with a diverse range of courses in the complementary area of professional communication.
This program offers a balanced mix of theory, analysis and professional skills development. In marketing, you learn to design, develop, implement, and manage effective marketing strategies and to understand people and their buying patterns. Studies in applied research methods teach you to collect accurate information and analyse market potential. In the communication component, the focus is on developing advanced skills in public relations, with the opportunity to also study advertising, journalism and creative writing.
Career opportunities
Marketing, public relations, creative advertising, corporate communication, journalism, media.
Professional recognition
Students and graduates may become members of the Australian Market and Social Research Society of Australia.
Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.
Enquiries
- Contact Student Administration for application and admission information
- Contact the Faculty of Arts and Business for program advice
Program Leader
Dr Heather Pavitt
Tel: +61 7 5459 4837
Email: HPavitt@usc.edu.au
Program structure
Program requirements
In order to graduate you must:
- Complete 30 required courses from the Faculty of Arts and Business, and 2 core courses.
- Complete a maximum of 5 introductory level courses from the School of Communication and School of Social Sciences.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the [TabLink top Study Plan]Study Plan.
Core courses
Select 2 core courses from:
COR109 Advanced Research Methods
COR110 Crisis and Issues Management
COR111 Editing for the Communications Professional
School of Communication
Introductory courses
5 required courses
CMN102 Services Marketing
CMN120 Marketing Communication
CMN130 Sport and Event Marketing
CMN140 Strategic Management
INT140 Corporate Governance and Social Responsibility
Advanced courses
8 required courses
CMN213 News Writing and Reporting
CMN216 Advertising: Copy and Image
CMN226 Community Engagement Events
CMN231 International Communication
CMN235 Marketing Research Project
CMN243 Media and Community Relations
CMN248 Advertising Campaigns
CMN251 Media Publishing: Law & Ethics
PLUS select 1 course from:
CMN218 Media and Promotion: Tourism and Hospitality
CMN229 Online Journalism
PLUS select 1 course from:
CMN218 Communication and Thought
CMN224 Innovation, Creativity and Entrepreneurship
CMN228 Environment, Technology and Sustainability
CMN229 Creativity and Communication
CMN237 Public Relations: Contemporary Perspectives
School of Business
Introductory courses
7 required courses
BUS101 Introduction to Journalism
BUS102 Introduction to Creative Advertising
BUS103 An Introduction to Australian and Comparative Politics
BUS104 Editing for the Communications Professional
BUS105 Risk, Crisis and Issues Management
BUS106 Advertising: Copy and Image
BUS108 Communication Campaign Planning
Advanced courses
8 required courses
BUS211 News Writing and Reporting
BUS301 Community Engagement Events
BUS320 Creative Advertising
MKG210 International Communication
MKG211 Media and Community Relations
MKG220 Media and Promotion: Tourism and Hospitality
MKG221 Media and Community Relations
MKG321 Advertising Campaigns
TOTAL UNITS 384
Study Plan
The Bachelor of Arts / Bachelor of Business (Marketing Communication) Study Plan is for students commencing in the current semester.
Year 1
- One (1) core course
- Seven (7) required introductory level courses
Core courses (1)
Choose one course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Exercise Physiology I | |||
| COR110 Sport and Exercise Psychology | |||
| COR111 Introduction to Clinical Placement |
Required courses (7)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS103 Clinical Skills for Exercise Physiology | |||
| BUS104 Biomechanics II | |||
| BUS105 Exercise Physiology II | |||
| CMN120 Active Lifestyle Nutrition | |||
| CMN130 Health Promotion Implementation and Evaluation | |||
| CMN140 Exercise in Cardiorespiratory and Metabolic Health | |||
| INT140 Exercise in Musculoskeletal Health |
Year 2
- One (1) core course
- Seven (7) required courses
Core courses (1)
Choose one course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Advanced Professional Experience for Exercise Science | |||
| COR110 Advanced Professional Experience for Exercise Science | |||
| COR111 Exercise Management in Chronic Disease |
Required courses (6)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS101 Exercise in Musculoskeletal Rehabilitation | |||
| BUS108 Advanced Professional Experience for Exercise Science | |||
| CMN102 Advanced Professional Experience for Exercise Science | |||
| CMN231 Exercise in Neurological Rehabilitation | |||
| CMN248 Case Management and Occupational Rehabilitation | |||
| MKG210 Communication and Thought |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN218 Innovation, Creativity and Entrepreneurship | |||
| CMN229 Environment, Technology and Sustainability |
Year 3
- Eight (8) required courses
Required courses (8)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS102 Business Law and Ethics | |||
| BUS106 Management and Organisational Behaviour | |||
| BUS301 Marketing Theory and Practice | |||
| CMN216 Public Relations Strategies and Tactics | |||
| CMN213 Introduction to Journalism | |||
| MKG211 Introduction to Creative Advertising | |||
| MKG220 An Introduction to Australian Politics: The Makings of a Republic? | |||
| MKG221 Communication and Thought |
Year 4
- Eight (8) required courses
Required courses (7)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS211 Innovation, Creativity and Entrepreneurship | |||
| BUS320 Environment, Technology and Sustainability | |||
| CMN235 Applied Research Methods | |||
| CMN226 Introduction to Informatics | |||
| CMN243 Communication Theory and Practice | |||
| CMN251 Communication Campaign Planning | |||
| MKG321 Creative Advertising |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN218 Consumer Behaviour | |||
| CMN224 Media and Community Relations | |||
| CMN228 Media and Promotion: Tourism and Hospitality | |||
| CMN229 Economics for Business | |||
| CMN237 Accounting for Business |