- Combine business and marketing expertise with technical skills in communications and journalism
- Earn two degrees in only four years
- Industry-based projects develop practical skills and build a portfolio
Program summary
Program title: Bachelor of Arts/Bachelor of Business (Marketing Communication)
Award abbreviation: BA/BBus
QTAC code: 016401
OP/Rank for 2012 entry: OP-18 / Rank-63
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English; Maths A, B or C
Fee type 2012: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 384
USC program code: AB302
CRICOS code: 057533M. Only a full-time option is available to international students on a Student Visa.
Combine advanced studies in marketing with a diverse range of courses in the complementary area of professional communication.
This program offers a balanced mix of theory, analysis and professional skills development. In marketing, you learn to design, develop, implement, and manage effective marketing strategies and to understand people and their buying patterns. Studies in applied research methods teach you to collect accurate information and analyse market potential. In the communication component, the focus is on developing advanced skills in public relations, with the opportunity to also study advertising, journalism and creative writing.
Career opportunities
Marketing, public relations, creative advertising, corporate communication, journalism, media.
Professional recognition
Students and graduates may become members of the Australian Market and Social Research Society of Australia.
Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.
Enquiries
- Contact Student Administration for application and admission information
- Contact the Faculty of Arts and Business for program advice
Program Leader
Dr Heather Pavitt
Tel: +61 7 5459 4837
Email: HPavitt@usc.edu.au
Program structure
Program requirements
In order to graduate you must:
- Complete 30 required courses from the Faculty of Arts and Business, and 2 core courses.
- Complete a maximum of 5 introductory level courses from the School of Communication and School of Social Sciences.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the [TabLink top Study Plan]Study Plan.
Core courses
Select 2 core courses from:
COR109 Curriculum A Middle Years 4-10: Pedagogies for New Times
COR110 Curriculum B Middle Years 4-10: Assessment for Learning
COR111 Curriculum B Secondary Years 7-12 - Literacy and Numeracy
School of Communication
Introductory courses
5 required courses
CMN102 Curriculum A Secondary Years 10-12
CMN120 Communication and Thought
CMN130 Business Analytics
CMN140 Introduction to Economics
INT140 Introduction to Marketing
Advanced courses
8 required courses
CMN213 Accounting for Business
CMN216 Introduction to Psychology A
CMN226 Introduction to Psychology B
CMN231 Management and Organisational Behaviour
CMN235 Business Law and Ethics
CMN243 Introduction to Informatics
CMN248 Corporate Governance and Social Responsibility
CMN251 Research Methods in Psychology A
PLUS select 1 course from:
CMN218 Research Methods in Psychology B
CMN229 Physiological Psychology
PLUS select 1 course from:
CMN218 Social Psychology
CMN224 Managing Human Resources
CMN228 Staffing and Remuneration
CMN229 Managing Workplace Relations
CMN237 Employment and Industrial Law
School of Business
Introductory courses
7 required courses
BUS101 Introduction to Human Development
BUS102 Motivation and Emotion
BUS103 Advanced Methods in Psychology
BUS104 Cognitive and Perceptual Psychology
BUS105 Training and Development
BUS106 Managing Organisational Change
BUS108 Intercultural and Indigenous Psychologies
Advanced courses
8 required courses
BUS211 Personality and Assessment
BUS301 Group Processes and Practice
BUS320 Human Associative Learning
MKG210 Abnormal Psychology
MKG211 Advanced and Transcultural Counselling
MKG220 Advanced Psychological Assessment and Reporting
MKG221 Clinical Psychological Practice 1
MKG321 Practicum Placement 1
TOTAL UNITS 384
Study Plan
The Bachelor of Arts / Bachelor of Business (Marketing Communication) Study Plan is for students commencing in the current semester.
Year 1
- One (1) core course
- Seven (7) required introductory level courses
Core courses (1)
Choose one course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Teaching Primary School Mathematics * | |||
| COR110 The Global Teacher* | |||
| COR111 Diversity and the Exceptional Child * |
Required courses (7)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS103 Literacy and Literature within the Primary Curriculum * | |||
| BUS104 Sustainable Teaching Practices * | |||
| BUS105 Workplace Learning: Refining the Craft of Teaching * | |||
| CMN120 Curriculum B Primary Years P-7 | |||
| CMN130 Quality Learning and Teaching | |||
| CMN140 Classroom Management | |||
| INT140 Teaching Practice 1 |
Year 2
- One (1) core course
- Seven (7) required courses
Core courses (1)
Choose one course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Curriculum A Middle Years 4-10: Pedagogies for New Times | |||
| COR110 Engaging Diverse Learners | |||
| COR111 Curriculum B Secondary Years 7-12 - Literacy and Numeracy |
Required courses (6)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS101 Curriculum A Secondary Years 10-12 | |||
| BUS108 Curriculum B Middle Years 4-10: Assessment for Learning | |||
| CMN102 Professional Engagement | |||
| CMN231 Teaching Practice 2 | |||
| CMN248 Curriculum A Middle Years 4-10: Pedagogies for New Times | |||
| MKG210 Engaging Diverse Learners |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN218 Curriculum B Secondary Years 7-12 - Literacy and Numeracy | |||
| CMN229 Curriculum A Secondary Years 10-12 |
Year 3
- Eight (8) required courses
Required courses (8)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS102 Quality Learning and Teaching | |||
| BUS106 Curriculum A Middle Years 4-10: Pedagogies for New Times | |||
| BUS301 Curriculum B Secondary Years 7-12 - Literacy and Numeracy | |||
| CMN216 Classroom Management | |||
| CMN213 Teaching Practice 1 | |||
| MKG211 Engaging Diverse Learners | |||
| MKG220 Curriculum A Secondary Years 10-12 | |||
| MKG221 Curriculum A Middle Years 4-10: Pedagogies for New Times |
Year 4
- Eight (8) required courses
Required courses (7)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS211 Engaging Diverse Learners | |||
| BUS320 Curriculum B Secondary Years 7-12 - Literacy and Numeracy | |||
| CMN235 Curriculum A Secondary Years 10-12 | |||
| CMN226 Curriculum B Middle Years 4-10: Assessment for Learning | |||
| CMN243 Professional Engagement | |||
| CMN251 Teaching Practice 2 | |||
| MKG321 Engaging Diverse Learners |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN218 Quality Learning and Teaching | |||
| CMN224 Classroom Management | |||
| CMN228 Teaching Practice 1 | |||
| CMN229 Professional Engagement | |||
| CMN237 Teaching Practice 2 |