- Combine business and marketing skills with computer-based design expertise
- Earn two degrees in only four years
- Industry-based projects develop practical skills and build a portfolio
Program summary
Program title: Bachelor of Arts/Bachelor of Business (Design and Marketing)
Award abbreviation: BA/BBus
QTAC code: 016101
OP/Rank for 2012 entry: OP-18 / Rank-63
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English; Maths A, B or C
Fee type 2012: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 384
USC program code: AB303
CRICOS code: 057532A. Only a full-time option is available to international students on a Student Visa.
Learn how to develop a marketing strategy and then execute the strategy using visual communication techniques.
In this program you combine a major in computer-based design with a major in marketing. In computer-based design, you choose from three streams of study: graphic design, e-media design, and 3D design. You gain creative, conceptual and technical skills for a well-rounded career base and are able to develop a professional quality portfolio. In the marketing component, you learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential.
Career opportunities
Corporate communication, graphic design, marketing, multimedia design, advertising, animation, visual communication, packaging, publishing, web design.
Professional recognition
Students and graduates may become members of the Australian Market and Social Research Society of Australia.
Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.
Enquiries
- Contact Student Administration for application and admission information
- Contact the Faculty of Arts and Business for program advice
Program Leader
Kevin Todd
Tel: +61 7 5430 1208
Email: ktodd@usc.edu.au
Program structure
Program requirements
In order to graduate you must:
- Complete 4 required courses from the School of Communication, 1 Design major (6 courses), 1 Design minor (4 courses), 16 courses from the School of Business, and 2 core courses.
- Complete no more than 5 introductory level courses from the 14 required courses from the School of Communication and School of Social Sciences.
- Register your selected Majors and Minors with Student Administration.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- The 6 advanced courses from one of the design streams will constitute a major in that stream. The 4 advanced courses from one of the design streams will constitute a minor in that stream.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .
- When enrolling, refer to the [TabLink top Study Plan]Study Plan.
Core courses
Select 2 core courses from:
COR109 Marketing Communication
COR110 Sport and Event Marketing
COR111 Marketing Research Project
School of Communication
Introductory courses
4 required courses:
DES101 Graphic Design A
DES104 Graphic Design B
DES105 Graphic Design C
DES106 Graphic Design D
Advanced Courses
10 required courses
Select 6 advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.
Graphic Design:
DES211 Graphic Design E - Internship/Professional Project
DES212 Graphic Design F - Professional Portfolio
DES213 e-Media A
DES214 e-Media B
DES215 e-Media C
DES216 e-Media D
e-Media:
DES221 e-media E - Internship/Professional Project
DES222 e-Media F - Professional Portfolio
DES223 3D Design A
DES224 3D Design B
DES225 3D Design C
DES226 3D Design D
3D Design:
DES231 3D Design E - Internship/Professional Project
DES232 3D Design F - Professional Portfolio
DES233 Communication and Thought
DES234 Innovation, Creativity and Entrepreneurship
DES235 Environment, Technology and Sustainability
DES236 Visual Literacy: Design Principles and Practice
School of Business
Introductory courses
7 required courses:
BUS101 Visual Worlds: An Introduction to Art and Design History
BUS102 Introduction to Design
BUS103 Typography
BUS104 Graphic Design A
BUS105 Graphic Design B
BUS106 Graphic Design C
BUS108 Graphic Design D
Advanced courses
9 required courses:
BUS211 Graphic Design E - Internship/Professional Project
BUS320 Graphic Design F - Professional Portfolio
BUS301 e-Media A
MKG210 e-Media B
MKG211 e-Media C
MKG220 e-Media D
MKG221 e-media E - Internship/Professional Project
MKG321 e-Media F - Professional Portfolio
CMN251 3D Design A(which will be recognised as a component of the Marketing major in lieu of IBS310 3D Design B)
TOTAL UNITS 384
Study Plan
The Bachelor of Arts / Bachelor of Business (Design and Marketing) Study Plan is for students commencing in the current semester.
Core courses (2)
Select 2 core courses from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Environment, Technology and Sustainability | |||
| COR110 Research Methods in Psychology A | |||
| COR111 Physiological Psychology |
Required introductory courses (11)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS101 Introduction to Human Development | |||
| BUS102 Science Research Methods | |||
| BUS103 Research Methods in Psychology B | |||
| BUS104 Social Psychology | |||
| BUS105 Motivation and Emotion | |||
| BUS106 Physics | |||
| BUS108 Biochemistry | |||
| DES101 Advanced Methods in Psychology | |||
| DES104 Intercultural and Indigenous Psychologies | |||
| DES105 Functional Anatomy | |||
| DES106 Cognitive and Perceptual Psychology |
Please note: Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .
Required advanced courses (9)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS211 Abnormal Psychology | |||
| BUS320 Biomechanics I | |||
| BUS301 Exercise Physiology I | |||
| CMN251 Personality and Assessment | |||
| MKG210 Introduction to Sports Medicine | |||
| MKG211 Human Associative Learning | |||
| MKG220 Exercise Prescription and Programming | |||
| MKG221 Communication and Thought | |||
| MKG321 Innovation, Creativity and Entrepreneurship |
Please note: CMN251 3D Design C will be recognised as a component of the Marketing major in lieu of IBS310 3D Design D.
Required advanced courses (10)
Select 6 Advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.
Graphic Design
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES211 Environment, Technology and Sustainability | |||
| DES212 Applied Research Methods | |||
| DES213 Economics for Business | |||
| DES214 Business Law and Ethics | |||
| DES215 Management and Organisational Behaviour | |||
| DES216 Marketing Theory and Practice |
e-Media
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES221 Accounting for Business | |||
| DES222 Introduction to Informatics | |||
| DES223 Visual Literacy: Design Principles and Practice | |||
| DES224 Visual Worlds: An Introduction to Art and Design History | |||
| DES225 Introduction to Design | |||
| DES226 Typography |
3D Design
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES231 Strategic Management | |||
| DES232 Corporate Governance and Social Responsibility | |||
| DES233 Advanced Research Methods | |||
| DES234 International Communication | |||
| DES235 Consumer Behaviour | |||
| DES236 Services Marketing |