- Combine business and marketing skills with computer-based design expertise
- Earn two degrees in only four years
- Industry-based projects develop practical skills and build a portfolio
Program summary
Program title: Bachelor of Arts/Bachelor of Business (Design and Marketing)
Award abbreviation: BA/BBus
QTAC code: 016101
OP/Rank for 2012 entry: OP-18 / Rank-63
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English; Maths A, B or C
Fee type 2012: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 384
USC program code: AB303
CRICOS code: 057532A. Only a full-time option is available to international students on a Student Visa.
Learn how to develop a marketing strategy and then execute the strategy using visual communication techniques.
In this program you combine a major in computer-based design with a major in marketing. In computer-based design, you choose from three streams of study: graphic design, e-media design, and 3D design. You gain creative, conceptual and technical skills for a well-rounded career base and are able to develop a professional quality portfolio. In the marketing component, you learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential.
Career opportunities
Corporate communication, graphic design, marketing, multimedia design, advertising, animation, visual communication, packaging, publishing, web design.
Professional recognition
Students and graduates may become members of the Australian Market and Social Research Society of Australia.
Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.
Enquiries
- Contact Student Administration for application and admission information
- Contact the Faculty of Arts and Business for program advice
Program Leader
Kevin Todd
Tel: +61 7 5430 1208
Email: ktodd@usc.edu.au
Program structure
Program requirements
In order to graduate you must:
- Complete 4 required courses from the School of Communication, 1 Design major (6 courses), 1 Design minor (4 courses), 16 courses from the School of Business, and 2 core courses.
- Complete no more than 5 introductory level courses from the 14 required courses from the School of Communication and School of Social Sciences.
- Register your selected Majors and Minors with Student Administration.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- The 6 advanced courses from one of the design streams will constitute a major in that stream. The 4 advanced courses from one of the design streams will constitute a minor in that stream.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .
- When enrolling, refer to the [TabLink top Study Plan]Study Plan.
Core courses
Select 2 core courses from:
COR109 Coastal Systems Dynamics
COR110 Environmental and Sustainability Evaluation
COR111 Integrated Management A: Theory and Practice
School of Communication
Introductory courses
4 required courses:
DES101 Integrated Management B: Practical Application
DES104 Business Analytics
DES105 Sustainable Tourism, Leisure and Event Management
DES106 Introduction to Economics
Advanced Courses
10 required courses
Select 6 advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.
Graphic Design:
DES211 Business Law and Ethics
DES212 Introduction to Tourism, Leisure and Events
DES213 Tourism, Leisure and Special Interests
DES214 Corporate Governance and Social Responsibility
DES215 Tourism and Leisure Policy and Planning
DES216 Event Management
e-Media:
DES221 Technology and Innovation in Tourism, Leisure and Events
DES222 Business Events
DES223 Communication and Thought
DES224 Introduction to Economics
DES225 Public Relations: Contemporary Perspectives
DES226 An Introduction to Australian Politics: The Makings of a Republic?
3D Design:
DES231 Introduction to Marketing
DES232 Introduction to Informatics
DES233 Introduction to Journalism
DES234 Introduction to Creative Advertising
DES235 Management and Organisational Behaviour
DES236 Business Law and Ethics
School of Business
Introductory courses
7 required courses:
BUS101 Creative Advertising
BUS102 Consumer Behaviour
BUS103 Business Analytics
BUS104 Accounting for Business
BUS105 Communication Theory and Practice
BUS106 Communication Campaign Planning
BUS108 Crisis and Issues Management
Advanced courses
9 required courses:
BUS211 Advertising: Copy and Image
BUS320 Services Marketing
BUS301 The Writer and the Law
MKG210 Online Journalism
MKG211 International Marketing
MKG220 Editing for the Communications Professional
MKG221 Marketing Communication
MKG321 Marketing of Social Causes
CMN251 Advertising Campaigns(which will be recognised as a component of the Marketing major in lieu of IBS310 The Writer and the Law)
TOTAL UNITS 384
Study Plan
The Bachelor of Arts / Bachelor of Business (Design and Marketing) Study Plan is for students commencing in the current semester.
Core courses (2)
Select 2 core courses from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Property Economics | |||
| COR110 Building Studies 2 | |||
| COR111 Property Law |
Required introductory courses (11)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS101 Property Investment Valuation and Market Analysis | |||
| BUS102 Property Investment Analysis - Financing and Capital Markets | |||
| BUS103 Property Development Feasibility and Analysis | |||
| BUS104 Property and Asset Management | |||
| BUS105 Property Research Project | |||
| BUS106 Property Development and Project Management Processes | |||
| BUS108 Statutory and Specialist Valuation | |||
| DES101 Planning and Environmental Law | |||
| DES104 Vocational Education and Training: Philosophy and Practice | |||
| DES105 Vocational Education and Training: Learning Engagement | |||
| DES106 Vocational Education and Training: Research and Development |
Please note: Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .
Required advanced courses (9)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS211 Building a Professional Learning Portfolio | |||
| BUS320 Vocational Education and Training: Philosophy and Practice | |||
| BUS301 Vocational Education and Training: Learning Engagement | |||
| CMN251 Vocational Education and Training: Research and Development | |||
| MKG210 Building a Professional Learning Portfolio | |||
| MKG211 Contemporary Planning Theory | |||
| MKG220 Environmental and Planning Law | |||
| MKG221 Planning Practice | |||
| MKG321 Engaging Effectively with Aboriginal People |
Please note: CMN251 Online Journalism will be recognised as a component of the Marketing major in lieu of IBS310 News Writing and Reporting.
Required advanced courses (10)
Select 6 Advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.
Graphic Design
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES211 Research Design: Methodology and Literature Review | |||
| DES212 Urban Design Studio | |||
| DES213 Urban Design Studio | |||
| DES214 Water Allocation and Planning | |||
| DES215 Regional Infrastructure Planning | |||
| DES216 Participation and Conflict Resolution |
e-Media
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES221 Applied Futures Studies: Methods, Values and Strategy | |||
| DES222 Indigenous Peoples and Sustainability | |||
| DES223 Planning Thesis | |||
| DES224 Estuary and Wetland Systems Dynamics | |||
| DES225 Environmental and Sustainability Evaluation | |||
| DES226 Coastal Systems Dynamics |
3D Design
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES231 Environmental and Sustainability Evaluation | |||
| DES232 Integrated Management A: Theory and Practice | |||
| DES233 Integrated Management B: Practical Application | |||
| DES234 Planning Research Project | |||
| DES235 Estuary and Wetland Systems Dynamics | |||
| DES236 Environmental and Sustainability Evaluation |