Note: New program for entry in 2012.
Program summary
Program title: Bachelor of Design and Communication
Award abbreviation: BDes&Comn
QTAC code: 011031
OP/Rank for 2011 entry: OP-17 / Rank-65
Duration: 3 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Recommended prior study: English
Fee type 2011: Commonwealth supported places, visiting non-award domestic places
Total units: 288
USC program code: AR333
CRICOS code: Not available to international students on a Student Visa. International students should refer to the Bachelor of Arts (Design and Communication).
Highlights
- Combine computer-based visual design with a career in communications
- Specialise in either graphic design, e-media design or 3D design
- Opportunities to exhibit in the USC Gallery
Learn about design in printed, electronic and 3D formats and explore how design integrates with other areas such as advertising and communication.
In this program you combine computer-based design with studies in communications. The computer-based design component covers practical and theoretical studies in graphic design, e-media (web and multimedia), 3D design, visual communication and information visualisation. Communication courses include public relations, journalism, creative advertising and creative writing. You also have opportunities to exhibit works in the USC Gallery.
Majors
FASS majors: 3D design, communication studies; creative advertising; creative writing; e-media design; graphic design; journalism; public relations.
Career opportunities
Depending on courses selected, graphic design, editing, advertising, marketing, interpretive design, animation, multimedia design, packaging, public relations, publishing, web design.
Study Plan
This Study Plan is valid from Study Period 1, 2011.
For students who commenced study in this program prior to Study Period 1, 2011:
- Find the Student Handbook for the semester in which you commenced.
- Select the program in which you are enrolled.
- Either scroll down to the Program Structure, or select the Recommended Enrolment Pattern link.
Program requirements
In order to graduate you must:
- Complete 2 core courses, 18 required courses including 1 major design area (8 courses), and 4 electives.
- Complete no more than 10 introductory level courses, including core courses.
- Complete no more than 6 courses from the Faculty of Business or Faculty of Science, Health and Education.
- Register your selected Majors and Minors with Student Administration.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- Only a full-time study option is available to international students on a Student Visa.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- The 6 advanced courses from one of the design streams, plus DES101 and DES105 , will constitute a major in that stream.
- Some of the required introductory courses may count towards some majors and minors
- Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .
Program structure
Core courses: (2)
Complete 2 core courses - ONE in your first Semester and ONE in your second Semester
Select 2 core courses from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Teaching Health and Physical Education in Primary School | |||
| COR110 Integration Across the Curriculum | |||
| COR111 Teaching Primary School Mathematics |
Required courses: (12)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN102 Aboriginal and Torres Strait Islander Perspectives in Learning and Teaching | |||
| CMN213 Diversity and Inclusion | |||
| DES101 Teaching the Australian Curriculum: Languages | |||
| DES105 Teacher as Global Practitioner |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN116 Professional Practice: The Inquiring Teacher | |||
| CMN120 Professional Experience: Transitioning into the Profession | |||
| CMN130 Teacher as Researcher | |||
| CMN140 Public Relations: Contemporary Perspectives |
PLUS select 2 courses from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES102 Communication and Thought | |||
| DES103 Think Health | |||
| DES104 Introduction to Behavioural Health | |||
| DES106 Introduction to Journalism |
PLUS select 5 courses from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN214 Communication Campaign Planning | |||
| CMN216 Environment and Health | |||
| CMN218 Public Health Foundations | |||
| CMN222 Health Research and Evidence | |||
| CMN224 Health Promotion Needs Assessment and Planning | |||
| CMN226 Health Promotion Principles | |||
| CMN227 Science Research Methods | |||
| CMN228 Introduction to Creative Advertising | |||
| CMN229 News Writing and Reporting | |||
| CMN231 Concepts of Epidemiology | |||
| CMN235 Health Promotion Implementation and Evaluation | |||
| CMN237 Creative Advertising | |||
| CMN240 Leadership and Team Dynamics | |||
| CMN248 Public Health Project | |||
| CMN249 Health Practicum | |||
| CMN256 Communication and Thought |
Required advanced courses (from your chosen Major study area): (6)
Graphic Design Major:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES211 Innovation, Creativity and Entrepreneurship | |||
| DES212 Environment, Technology and Sustainability | |||
| DES213 Communication Theory and Practice | |||
| DES214 Editing for the Communications Professional | |||
| DES215 Visual Literacy: Design Principles and Practice | |||
| DES216 Introduction to Design |
e-Media Major:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES221 Introduction to Creative Writing | |||
| DES222 Public Relations Strategies and Tactics | |||
| DES223 Introduction to Journalism | |||
| DES224 Introduction to Creative Advertising | |||
| DES225 Ways of Seeing: Understanding Images | |||
| DES226 Digital Photographic Practice |
3D Design Major:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES231 Visual Worlds: An Introduction to Art and Design History | |||
| DES232 Typography | |||
| DES233 Computer-Assisted Reporting | |||
| DES234 Crisis and Issues Management | |||
| DES235 Media and Community Relations | |||
| DES236 Multimedia Advertising |
Please Note: Students must commence the advanced design courses in Semester 1 following the successful completion of DES105 .
Elective courses: (4)
Select 4 elective courses from any faculty (Science, Health and Education, Arts and Social Sciences or Business).
TOTAL UNITS 288
The University attempts to ensure this information is accurate and up-to-date. However, the University reserves the right to discontinue or vary program/course information at any time without notice.
Enquiries
How to apply
Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259
Program Leader
Dr Debra Livingston
Tel: +61 7 5430 1252
Email: dlivings@usc.edu.au