Program summary
Program title: Bachelor of Arts/Bachelor of Business (Marketing Communication)
Award abbreviation: BA/BBus
QTAC code: 016401
OP/Rank for 2011 entry: OP-17 / Rank-65
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Recommended prior study: English; Maths A, B or C
Fee type 2011: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 384
USC program code: AB302
CRICOS code: 057533M. Only a full-time option is available to international students on a Student Visa.
Highlights
- Combine business and marketing expertise with technical skills in communications and journalism
- Earn two degrees in only four years
- Industry-based projects develop practical skills and build a portfolio
Combine advanced studies in marketing with a diverse range of courses in the complementary area of professional communication.
This program offers a balanced mix of theory, analysis and professional skills development. In marketing, you learn to design, develop, implement, and manage effective marketing strategies and to understand people and their buying patterns. Studies in applied research methods teach you to collect accurate information and analyse market potential. In the communication component, the focus is on developing advanced skills in public relations, with the opportunity to also study advertising, journalism and creative writing.
Career opportunities
Marketing, public relations, creative advertising, corporate communication, journalism, media.
Professional recognition
Students and graduates may become members of the Australian Market and Social Research Society of Australia.
Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.
Study Plan
This Study Plan is valid from Study Period 1, 2011.
For students who commenced study in this program prior to Study Period 1, 2011:
- Find the Student Handbook for the semester in which you commenced.
- Select the program in which you are enrolled.
- Either scroll down to the Program Structure, or select the Recommended Enrolment Pattern link.
Program requirements
In order to graduate you must:
- Complete 14 required courses from the Faculty of Arts and Social Sciences, 16 courses from the Faculty of Business, and 2 core courses.
- Complete a maximum of 5 introductory level courses from the Faculty of Arts and Social Sciences.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
Program structure
Year 1
Core courses: (1)
Select 1 core course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Supply Chain Sustainability and Risk Management | |||
| COR110 Food Marketing | |||
| COR111 Project Planning |
Required courses: (7)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS103 Managerial Project | |||
| BUS104 Managing Across Global Cultures | |||
| BUS105 International Trade and Finance | |||
| CMN120 Management Informatics | |||
| CMN130 Leveraging Innovation, Design and Creativity | |||
| CMN140 Supply Chain Management | |||
| INT140 Project Management Principles |
Year 2
Core courses: (1)
Select 1 core course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Project Risk | |||
| COR110 Communication and Thought | |||
| COR111 Innovation, Creativity and Entrepreneurship |
Required courses: (7)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS101 Environment, Technology and Sustainability | |||
| BUS108 Business Law and Ethics | |||
| CMN102 Management and Organisational Behaviour | |||
| CMN231 Marketing Theory and Practice | |||
| CMN248 Public Relations Strategies and Tactics | |||
| MKG210 Introduction to Journalism |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN218 Introduction to Creative Advertising | |||
| CMN229 An Introduction to Australian Politics: The Makings of a Republic? |
Year 3
Required courses: (8)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS102 Communication and Thought | |||
| BUS106 Innovation, Creativity and Entrepreneurship | |||
| BUS301 Environment, Technology and Sustainability | |||
| CMN216 Applied Research Methods | |||
| CMN213 Introduction to Informatics | |||
| MKG211 Communication Theory and Practice | |||
| MKG220 Communication Campaign Planning | |||
| MKG221 Creative Advertising |
Year 4
Required courses: (8)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS211 Consumer Behaviour | |||
| BUS320 Media and Community Relations | |||
| CMN235 Media and Promotion: Tourism and Hospitality | |||
| CMN226 Economics for Business | |||
| CMN243 Accounting for Business | |||
| CMN251 Advanced Research Methods | |||
| MKG321 Crisis and Issues Management |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN218 Editing for the Communications Professional | |||
| CMN224 Services Marketing | |||
| CMN228 Marketing Communication | |||
| CMN229 Sport and Event Marketing | |||
| CMN237 Strategic Management |
TOTAL UNITS 384
The University attempts to ensure this information is accurate and up-to-date. However, the University reserves the right to discontinue or vary program/course information at any time without notice.
Enquiries
How to apply
Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259
Faculty of Business
Tel: +61 7 5430 1221
Email: businessinfo@usc.edu.au
Program Leader - Faculty of Arts and Social Sciences
Dr Amalia Matheson
Tel: +61 7 5456 5054
Email: amatheso@usc.edu.au