Major
For a major in Applied Marketing, students must successfully complete 8 courses:
Required courses: (4)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS105 20th Century and Beyond: A History | |||
| MKG210 Sustainable Futures | |||
| MKG211 Marketing Theory and Practice | |||
| MKG220 Consumer Behaviour |
PLUS select 4 courses from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| IBS310 Services Marketing | |||
| IBS321 Marketing Communication | |||
| MKG221 International Marketing | |||
| CMN120 Global e-Business | |||
| CMN218 Sport and Event Marketing |