Student Handbook, Semester 1, 2010: Bachelor of Communication with a Major in Public Relations - commencing Semester 1 | UniSC | University of the Sunshine Coast, Queensland, Australia

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Student Handbook, Semester 1, 2010: Bachelor of Communication with a Major in Public Relations - commencing Semester 1

Recommended enrolment pattern for students commencing Semester 1, 2010

  • This enrolment pattern is designed to comply with program requirements.
  • Variations are possible but should only be considered in consultation with the program adviser.
  • Students with credit from prior tertiary study should consult their program adviser for recommended enrolment.
  • For detailed program information please refer to the program structure.
  • Course offerings may change without notice.
  • Consult the course schedule to confirm when courses are offered.
Semester 1, 2010

CMN120 Accounting for Managers
Plus select 1 core course from:
COR109 Economics for Managers
COR110 Strategy, Governance and Ethics
COR111 Corporate Governance, Ethics and Corporate Social Responsibility
Plus select 2 courses from:
CMN116 Innovation by Design
DES101 Marketing in a Global Environment
DES102 Project Management Principles
DES103 Public Relations Strategies and Tactics
EGL120 Communication and Thought
ENP100 Innovation, Creativity and Entrepreneurship
HIS140 Environment, Technology and Sustainability
INT110 Introduction to Creative Writing
INT120 Visual Literacy: Design Principles and Practice
INT130 Ways of Seeing: Understanding Images
INT140 Digital Photographic Practice
JST101 The Text Files: An Introduction to Literary Studies
PSY100 Environmental and Planning Studies
SCS130 Global Citizens: A History of Humanity
SCS180 Indonesian A

Semester 2, 2010

CMN102 Japanese A
Plus select 1 core course from:
COR109 Italian A
COR110 An Introduction to Australian Politics: The Makings of a Republic?
COR111 Justice and the Australian Legal System
Plus select 2 elective courses, which may include:
CMN130 Introduction to Psychology A
CMN140 Introduction to Indigenous Australia

Semester 1, 2011

CMN229 Counselling for the Human Services Professional
Plus select 2 Communication courses from (refer to Note 1):
CMN213 Communication Theory and Practice
CMN226 Communication and Thought
CMN228 Innovation, Creativity and Entrepreneurship
CMN235 Environment, Technology and Sustainability
CMN237 Introduction to Journalism
CMN238 Introduction to Creative Advertising
CMN246 Media and Promotion: Tourism and Hospitality
CMN248 Editing for the Communications Professional
CMN266 Advertising: Copy and Image
EGL201 The Writer and the Law
Plus select 1 elective course

Semester 2, 2011

CMN218 News Writing: Print and Broadcast
CMN231 Online Journalism
Plus select 1 Communication course from (refer to Note 1):
CMN213 Creative Writing D: Paperback Hero
CMN224 Creative Writing for Children and Young Adults
CMN228 Creative Advertising
CMN237 Creativity and Literature: Chaucer to Romantics
CMN247 Reality Bites: An Exploration of Non-Fiction
CMN251 Media and Community Relations
CMN260 Communication Campaign Planning
CMN267 Editing for the Communications Professional
EGL285 Advertising Campaigns
Plus select 1 elective course

Semester 1, 2012

CMN216 The Writer and the Law
CMN243 Online Journalism
Plus select 1 Communication course from (refer to Note 1):
CMN213 Creative Writing for the Illustrated Book
CMN214 International Communication
CMN226 Writing the Short Story
CMN227 Creativity and Literature: Victorians to Moderns
CMN228 Wonderworlds: An Exploration of English Literature
CMN229 Risk, Crisis and Issues Management
CMN235 Community Engagement Events
CMN237 Editing for Professionals
CMN246 Investigative and Data Journalism
CMN248 Creative and Interactive Advertising
CMN249 News Rounds
CMN266 Media Law and Ethics
EGL201 Media and Promotion: Tourism and Hospitality
INT270 News Writing and Reporting
Plus select 1 elective course

Semester 2, 2012

CMN251 Online Journalism
CMN273 Writing for Children and Young Adults
Plus select 1 Communication course from (refer to Note 1):
CMN213 Creative Advertising
CMN218 Television & Video Journalism
CMN224 Writing Poetry
CMN228 Reality Bites: An Exploration of Non-Fiction
CMN231 Politics and the Media
CMN237 International Communication
CMN240 Public Relations Internship/Industry Project
CMN247 Editing for Professionals
CMN256 Media and Community Relations
CMN260 Advertising Campaigns
CMN267 Media Law and Ethics
EGL285 Communication Campaign Planning
Plus select 1 elective course

Notes
  1. Two of the following courses also be counted towards the 12 advanced courses:
    EGL201 Online Journalism
    EGL285 Feature Writing
    INT270 Creative Writing for the Illustrated Book
  2. No more than 10 introductory courses are to be completed, including core courses in the Bachelor of Communication program.
  3. The Public Relations major is limited by a quota and subject to application and interview. Students must apply at the end of their second year. In the case of an unsuccessful application, the major will be converted from Public Relations to Communication Studies.

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