• Program summary
• Program overview
• Professional recognition
• Career opportunities
• Special features
• Credit transfer, recognition of prior learning and articulation
• Program structure
• Program requirements and notes
• Enquiries

Program summary

QTAC code: 012051
OP/Rank for 2009 entry: OP-18 / Rank-64
Award abbreviation: BBus(Mktg)
Duration: 3 years full-time or equivalent part-time
Fee type 2010: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 288
Recommended prior study: English and Maths
Commence: Semester 1 or Semester 2
USC program code: BU351
CRICOS code: 028846A

Program overview

The Bachelor of Business (Marketing) provides opportunities for graduates who are either seeking a career in marketing or an occupation requiring a range of business disciplines. Graduates will be familiar with relevant major academic disciplines and possess knowledge and skills in problem resolution and communication, as well as specific competencies enabling them to work effectively in their chosen areas or specialisations.

Achievement of the objectives of the student's areas of specialisation will result in a graduate of high academic standard who is capable of competing for employment in a chosen professional area, pursuing career development in that or other related areas and undertaking higher degree studies.

Professional recognition

The program is accredited by the Australian Market and Social Research Society (AMSRS), of which students are encouraged to become members. Graduates of the program are eligible to apply to receive the AMSRS Certificate in Market Research.

Career opportunities

Marketing plays a pivotal role in the success of any business. As such, there are employment opportunities across a range of sectors. Graduates may choose to specialise in:

• advertising
• product/sales management
• marketing research/teaching
• business management
• consultancy

Special features

• industry-related projects in marketing, including a research project, develop students’ practical skills
• graduates may apply to receive the Certificate in Market Research of the Australian Market and Social Research Society (AMSRS)

Program structure

Core courses

Select 2 courses from:
COR109 Teaching Junior Secondary Mathematics
COR110 Aboriginal and Torres Strait Islander Perspectives in Learning and Teaching
COR111 Diversity and Inclusion

Business foundation courses

8 required courses:
BUS101 Professional Experience: Individual Learner Needs
BUS102 The Psychology of Learning
BUS103 Literacy and Numeracy Across the Curriculum
BUS104 Secondary Assessment and Reporting
BUS106 Using Data for Learning
BUS108 Secondary Professional Learning: The Professional Empowered and Engaged
BUS211 Communication and Thought
BUS320 Innovation, Creativity and Entrepreneurship

Marketing major courses

4 common required courses:
BUS105 Environment, Technology and Sustainability
MKG210 Applied Research Methods
MKG211 Economics for Business
MKG220 Business Law and Ethics

Students may select one of two specific alternative majors by selecting and completing four of the following required courses:

EITHER

Marketing Research Major Courses
2 required courses:
BUS301 Management and Organisational Behaviour
MKG321 Accounting for Business

plus select 2 courses from:
IBS310 Introduction to Informatics
IBS321 Strategic Management
MKG221 Corporate Governance and Social Responsibility
CMN120 Marketing Theory and Practice
CMN218 Consumer Behaviour

OR

Applied Marketing Major Courses
Select 4 courses from:
IBS310 Services Marketing
IBS321 Marketing Communication
MKG221 Advanced Research Methods
CMN120 Marketing Research Project
CMN218 International Marketing

Elective courses

Select 6 advanced courses, which may comprise a 4 course minor and 2 electives, or 6 electives (up to 6 electives may be chosen from the faculties of Business, Arts and Social Sciences or Science, Health and Education).

Course substitution: the GO (Global Opportunities) Program

As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider

Program requirements and notes

1. All students must complete a minimum of 24 courses including core courses, in the Bachelor of Business.
2. Refer to the Academic Rules.
3. Refer to explanation of terms.
4. Refer to recommended enrolment patterns. For previous recommended enrolment patterns refer to the relevant archived Student Handbook.
5. Courses within this program are assessed using a variety of assessment methods including, for example, essays, seminar presentations, reports, in-class tests, and examinations.
6. International students need to refer to the University's English language proficiency requirements.
7. Only a full-time study option is available to international students.

Enquiries

Faculty of Business
Tel: +61 7 5430 1221
Email: businessfaculty@usc.edu.au

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