• Program summary
• Program overview
• Professional recognition
• Career opportunities
• Special features
• Credit transfer, recognition of prior learning and articulation
• Program structure
• Program requirements and notes
• Enquiries

Program summary

QTAC code: 012051
OP/Rank for 2009 entry: OP-18 / Rank-64
Award abbreviation: BBus(Mktg)
Duration: 3 years full-time or equivalent part-time
Fee type 2010: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 288
Recommended prior study: English and Maths
Commence: Semester 1 or Semester 2
USC program code: BU351
CRICOS code: 028846A

Program overview

The Bachelor of Business (Marketing) provides opportunities for graduates who are either seeking a career in marketing or an occupation requiring a range of business disciplines. Graduates will be familiar with relevant major academic disciplines and possess knowledge and skills in problem resolution and communication, as well as specific competencies enabling them to work effectively in their chosen areas or specialisations.

Achievement of the objectives of the student's areas of specialisation will result in a graduate of high academic standard who is capable of competing for employment in a chosen professional area, pursuing career development in that or other related areas and undertaking higher degree studies.

Professional recognition

The program is accredited by the Australian Market and Social Research Society (AMSRS), of which students are encouraged to become members. Graduates of the program are eligible to apply to receive the AMSRS Certificate in Market Research.

Career opportunities

Marketing plays a pivotal role in the success of any business. As such, there are employment opportunities across a range of sectors. Graduates may choose to specialise in:

• advertising
• product/sales management
• marketing research/teaching
• business management
• consultancy

Special features

• industry-related projects in marketing, including a research project, develop students’ practical skills
• graduates may apply to receive the Certificate in Market Research of the Australian Market and Social Research Society (AMSRS)

Program structure

Core courses

Select 2 courses from:
COR109 Preparation for Social Work Practice
COR110 Community Development and Social Action
COR111 Complexity and Social Work: Policy and Practice

Business foundation courses

8 required courses:
BUS101 Critical Social Policy Analysis
BUS102 Organisational Contexts for Social Work Practice
BUS103 Developing your Social Work Practice Framework
BUS104 Social Work Field Education 1
BUS106 Social Work Field Education 2
BUS108 Social Work Field Education 1
BUS211 Social Work Field Education 2
BUS320 Introduction to Behavioural Health

Marketing major courses

4 common required courses:
BUS105 Public Health Foundations
MKG210 Health Promotion Needs Assessment and Planning
MKG211 Health Promotion Principles
MKG220 Health Promotion Settings

Students may select one of two specific alternative majors by selecting and completing four of the following required courses:

EITHER

Marketing Research Major Courses
2 required courses:
BUS301 Health Promotion Implementation and Evaluation
MKG321 Public Health Project

plus select 2 courses from:
IBS310 Work Place Learning I
IBS321 Public Health Foundations
MKG221 Health Promotion Needs Assessment and Planning
CMN120 Health Promotion Principles
CMN218 Health Promotion Implementation and Evaluation

OR

Applied Marketing Major Courses
Select 4 courses from:
IBS310 Communication and Thought
IBS321 Innovation, Creativity and Entrepreneurship
MKG221 Environment, Technology and Sustainability
CMN120 Applied Research Methods
CMN218 Economics for Business

Elective courses

Select 6 advanced courses, which may comprise a 4 course minor and 2 electives, or 6 electives (up to 6 electives may be chosen from the faculties of Business, Arts and Social Sciences or Science, Health and Education).

Course substitution: the GO (Global Opportunities) Program

As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider

Program requirements and notes

1. All students must complete a minimum of 24 courses including core courses, in the Bachelor of Business.
2. Refer to the Academic Rules.
3. Refer to explanation of terms.
4. Refer to recommended enrolment patterns. For previous recommended enrolment patterns refer to the relevant archived Student Handbook.
5. Courses within this program are assessed using a variety of assessment methods including, for example, essays, seminar presentations, reports, in-class tests, and examinations.
6. International students need to refer to the University's English language proficiency requirements.
7. Only a full-time study option is available to international students.

Enquiries

Faculty of Business
Tel: +61 7 5430 1221
Email: businessfaculty@usc.edu.au

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