- Program summary
- Program overview
- Professional recognition
- Career opportunities
- Special features
- Credit transfer, recognition of prior learning and articulation
- Program structure
- Program requirements and notes
- Enquiries
Program summary
QTAC code: 012051
OP/Rank for 2009 entry: OP-18 / Rank-64
Award abbreviation: BBus(Mktg)
Duration: 3 years full-time or equivalent part-time
Fee type 2010: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 288
Recommended prior study: English and Maths
Commence: Semester 1 or Semester 2
USC program code: BU351
CRICOS code: 028846A
Program overview
The Bachelor of Business (Marketing) provides opportunities for graduates who are either seeking a career in marketing or an occupation requiring a range of business disciplines. Graduates will be familiar with relevant major academic disciplines and possess knowledge and skills in problem resolution and communication, as well as specific competencies enabling them to work effectively in their chosen areas or specialisations.
Achievement of the objectives of the student's areas of specialisation will result in a graduate of high academic standard who is capable of competing for employment in a chosen professional area, pursuing career development in that or other related areas and undertaking higher degree studies.
Professional recognition
The program is accredited by the Australian Market and Social Research Society (AMSRS), of which students are encouraged to become members. Graduates of the program are eligible to apply to receive the AMSRS Certificate in Market Research.
Career opportunities
Marketing plays a pivotal role in the success of any business. As such, there are employment opportunities across a range of sectors. Graduates may choose to specialise in:
- advertising
- product/sales management
- marketing research/teaching
- business management
- consultancy
Special features
- industry-related projects in marketing, including a research project, develop students’ practical skills
- graduates may apply to receive the Certificate in Market Research of the Australian Market and Social Research Society (AMSRS)
Program structure
Core courses
Select 2 courses from:
COR109 An Introduction to Geographical Information Systems
COR110 Applied Spatial Analysis and Geoprocessing
COR111 Communication and Thought
Business foundation courses
8 required courses:
BUS101 Exploring Business Research
BUS102 Economics for Business
BUS103
BUS104 Discovering Management
BUS106
BUS108 Information Systems in Organisations
BUS211 Strategic Management
BUS320 Business, Governance and Society
Marketing major courses
4 common required courses:
BUS105 Marketing Essentials
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication
Students may select one of two specific alternative majors by selecting and completing four of the following required courses:
EITHER
Marketing Research Major Courses
2 required courses:
BUS301
MKG321
plus select 2 courses from:
IBS310
IBS321 International Business Strategy: Sustainable and Digital Perspectives
MKG221 Sports Marketing
CMN120 Introduction to Contemporary Global Media and Communication
CMN218
OR
Applied Marketing Major Courses
Select 4 courses from:
IBS310
IBS321 International Business Strategy: Sustainable and Digital Perspectives
MKG221 Sports Marketing
CMN120 Introduction to Contemporary Global Media and Communication
CMN218
Elective courses
Select 6 advanced courses, which may comprise a 4 course minor and 2 electives, or 6 electives (up to 6 electives may be chosen from the faculties of Business, Arts and Social Sciences or Science, Health and Education).
Course substitution: the GO (Global Opportunities) Program
As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider
Program requirements and notes
- All students must complete a minimum of 24 courses including core courses, in the Bachelor of Business.
- Refer to the Academic Rules.
- Refer to explanation of terms.
- Refer to recommended enrolment patterns. For previous recommended enrolment patterns refer to the relevant archived Student Handbook.
- Courses within this program are assessed using a variety of assessment methods including, for example, essays, seminar presentations, reports, in-class tests, and examinations.
- International students need to refer to the University's English language proficiency requirements.
- Only a full-time study option is available to international students.
Enquiries
Faculty of Business
Tel: +61 7 5430 1221
Email: businessfaculty@usc.edu.au