- Program summary
- Program overview
- Professional recognition
- Career opportunities
- Special features
- Credit transfer, recognition of prior learning and articulation
- Program structure
- Program requirements and notes
- Enquiries
Program summary
QTAC code: 016101
OP/Rank for 2009 entry: OP-18 / Rank-64
Award abbreviation: BA/BBus
Degree type: undergraduate
Mode of study: on campus
Duration: 4 years full-time or equivalent part-time
Fee type 2010: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 384
Recommended prior study: English and Maths
Commence: Semester 1 or Semester 2
USC program code: AB303
CRICOS code: 057532A
Program overview
The Bachelor of Arts/Bachelor of Business (Design and Marketing) gives you the opportunity to combine advanced skills in computer-based design with a major in marketing.
In the marketing portion of the program, you will learn how to design, develop, implement and manage effective marketing strategies, and to analyse buying patterns and market potential. An emphasis on relationship marketing recognises an emerging Australian trend, while a series of business foundation courses build your general business knowledge.
In the design portion of the program, you will have the choice of three streams of study—Graphic Design, e-Media Design or 3D Design. Each provides the creative, conceptual and technical skills for a well-rounded career base. You will also have the opportunity to develop a professional-quality portfolio of work.
You will earn two degrees in a shorter amount of time than if you were to study the programs separately, and will receive two testamurs (degree certificates) on completion.
Professional recognition
This program is accredited by the Australian Market and Social Research Society (AMSRS), of which students are encouraged to become members. Graduates of the program are eligible to apply to receive the AMSRS Certificate in Market Research.
Career opportunities
Depending on their area of specialisation, graduates may secure employment in:
- 3D design
- advertising
- animation
- corporate communication
- graphic design
- information visualisation
- interpretive design
- market research
- marketing consultancy
- multimedia design/development
- packaging
- project management
- publishing
- visual communication
- web design/development
Special features
- combines business and marketing skills with advanced design expertise
- qualifies students to receive the Certificate in Market Research of the Australian Market Research and Social Research Society (AMSRS)
- earn two degrees in four years of full-time study
Program structure
Core courses
Select 2 courses from:
COR109 Applied Mathematics
COR110 Workplace Learning I
COR111 Calculus II and Linear Algebra
Faculty of Arts and Social Sciences courses
Introductory courses
4 required courses:
DES101 Discrete Mathematics
DES104 Statistics with Teeth: Understanding Ecological Data
DES105 Reading in Advanced Mathematics
DES106 Applied Mathematics
Advanced courses
Select 6 advanced courses from one of the following streams for a major and 4 advanced courses from a second stream for a minor:
Graphic design:
DES211 Numerical Analysis
DES212 Applied Systems Modelling
DES213 Communication and Thought
DES214 Innovation, Creativity and Entrepreneurship
DES215 Environment, Technology and Sustainability
DES216 Visual Literacy: Design Principles and Practice
e-Media:
DES221 Visual Worlds: An Introduction to Art and Design History
DES222 Introduction to Design
DES223 Typography
DES224 Graphic Design A
DES225 Graphic Design B
DES226 Graphic Design C
3D design:
DES231 Graphic Design D
DES232 Graphic Design E - Internship/Professional Project
DES233 Graphic Design F - Professional Portfolio
DES234 e-Media A
DES235 e-Media B
DES236 e-Media C
Faculty of Business courses
9 required courses:
BUS101 e-Media D
BUS102 e-media E - Internship/Professional Project
BUS103 e-Media F - Professional Portfolio
BUS104 3D Design A
BUS105 3D Design B
BUS106 3D Design C
BUS108 3D Design D
BUS211 3D Design E - Internship/Professional Project
BUS320 3D Design F - Professional Portfolio
Advanced courses
7 required courses in Marketing:
MKG210 Applied Research Methods
MKG211 Economics for Business
MKG220 Business Law and Ethics
MKG221 Management and Organisational Behaviour
MKG301 Marketing Theory and Practice
MKG321 Accounting for Business
CMN251 Introduction to Informatics(which will be recognised as a component of the Marketing major in lieu of IBS310 Strategic Management)
Course substitution: the GO (Global Opportunities) Program
As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider.
Program requirements and notes
- No course may be counted towards more than one major or minor.
- A maximum of 5 introductory level courses can be included in the 15 Arts and Social Sciences courses in this program.
- An introductory level course has a number less than 200 in its course code. An advanced level course has a number greater than 200 and less than 400 in its course code.
- Refer to the Academic Rules.
- Refer to explanation of terms.
- Refer to the recommended enrolment patterns. For previous recommended enrolment patterns refer to the relevant archived Student Handbook.
- Courses within this program are assessed using a variety of assessment methods including, for example, essays, seminar presentations, reports, in-class tests, and examinations.
- International students need to refer to the University's English language proficiency requirements.
Enquiries
Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259
Faculty of Business
Tel: +61 7 5430 1221
Email: businessfaculty@usc.edu.au
Program Leader - Faculty of Arts and Social Sciences
Kevin Todd
Tel: +61 7 5430 1208
Email: ktodd@usc.edu.au
* Subject to final approval