- Program summary
- Program overview
- Professional recognition
- Career opportunities
- Special features
- Credit transfer, recognition of prior learning and articulation
- Program structure
- Program requirements and notes
- Enquiries
Program summary
QTAC code: 016101
OP/Rank for 2009 entry: OP-18 / Rank-64
Award abbreviation: BA/BBus
Degree type: undergraduate
Mode of study: on campus
Duration: 4 years full-time or equivalent part-time
Fee type 2010: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 384
Recommended prior study: English and Maths
Commence: Semester 1 or Semester 2
USC program code: AB303
CRICOS code: 057532A
Program overview
The Bachelor of Arts/Bachelor of Business (Design and Marketing) gives you the opportunity to combine advanced skills in computer-based design with a major in marketing.
In the marketing portion of the program, you will learn how to design, develop, implement and manage effective marketing strategies, and to analyse buying patterns and market potential. An emphasis on relationship marketing recognises an emerging Australian trend, while a series of business foundation courses build your general business knowledge.
In the design portion of the program, you will have the choice of three streams of study—Graphic Design, e-Media Design or 3D Design. Each provides the creative, conceptual and technical skills for a well-rounded career base. You will also have the opportunity to develop a professional-quality portfolio of work.
You will earn two degrees in a shorter amount of time than if you were to study the programs separately, and will receive two testamurs (degree certificates) on completion.
Professional recognition
This program is accredited by the Australian Market and Social Research Society (AMSRS), of which students are encouraged to become members. Graduates of the program are eligible to apply to receive the AMSRS Certificate in Market Research.
Career opportunities
Depending on their area of specialisation, graduates may secure employment in:
- 3D design
- advertising
- animation
- corporate communication
- graphic design
- information visualisation
- interpretive design
- market research
- marketing consultancy
- multimedia design/development
- packaging
- project management
- publishing
- visual communication
- web design/development
Special features
- combines business and marketing skills with advanced design expertise
- qualifies students to receive the Certificate in Market Research of the Australian Market Research and Social Research Society (AMSRS)
- earn two degrees in four years of full-time study
Program structure
Core courses
Select 2 courses from:
COR109 Communication and Thought
COR110 Introductory Counselling Skills
COR111 Introduction to Psychology A
Faculty of Arts and Social Sciences courses
Introductory courses
4 required courses:
DES101 Introduction to Indigenous Australia
DES104 Communication and Thought
DES105 Innovation, Creativity and Entrepreneurship
DES106 Environment, Technology and Sustainability
Advanced courses
Select 6 advanced courses from one of the following streams for a major and 4 advanced courses from a second stream for a minor:
Graphic design:
DES211 Cell Biology
DES212 Introduction to Mathematics
DES213 Chemistry
DES214 Science Research Methods
DES215 Human Physiology
DES216 Human Anatomy
e-Media:
DES221 Biodiversity and Ecology
DES222 Physics
DES223 Foundations of Sustainability
DES224 Advanced Research Methods
DES225 Advanced Discipline Readings
DES226 Changing Planet Earth
3D design:
DES231 An Introduction to Geographic Information Science and Technology
DES232 Satellite Image Analysis and Surveying
DES233 Applied Spatial Analysis and Geoprocessing
DES234 Geo-visualisation
DES235 Communication and Thought
DES236 Innovation, Creativity and Entrepreneurship
Faculty of Business courses
9 required courses:
BUS101 Environment, Technology and Sustainability
BUS102 Visual Literacy: Design Principles and Practice
BUS103 Visual Worlds: An Introduction to Art and Design History
BUS104 Introduction to Design
BUS105 Typography
BUS106 Graphic Design A
BUS108 Graphic Design B
BUS211 Graphic Design C
BUS320 Graphic Design D
Advanced courses
7 required courses in Marketing:
MKG210 Graphic Design E - Internship/Professional Project
MKG211 Graphic Design F - Professional Portfolio
MKG220 e-Media A
MKG221 e-Media B
MKG301 e-Media C
MKG321 e-Media D
CMN251 e-media E - Internship/Professional Project(which will be recognised as a component of the Marketing major in lieu of IBS310 e-Media F - Professional Portfolio)
Course substitution: the GO (Global Opportunities) Program
As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider.
Program requirements and notes
- No course may be counted towards more than one major or minor.
- A maximum of 5 introductory level courses can be included in the 15 Arts and Social Sciences courses in this program.
- An introductory level course has a number less than 200 in its course code. An advanced level course has a number greater than 200 and less than 400 in its course code.
- Refer to the Academic Rules.
- Refer to explanation of terms.
- Refer to the recommended enrolment patterns. For previous recommended enrolment patterns refer to the relevant archived Student Handbook.
- Courses within this program are assessed using a variety of assessment methods including, for example, essays, seminar presentations, reports, in-class tests, and examinations.
- International students need to refer to the University's English language proficiency requirements.
Enquiries
Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259
Faculty of Business
Tel: +61 7 5430 1221
Email: businessfaculty@usc.edu.au
Program Leader - Faculty of Arts and Social Sciences
Kevin Todd
Tel: +61 7 5430 1208
Email: ktodd@usc.edu.au
* Subject to final approval