Major
For a major in Public Relations, students must successfully complete 8 courses:
8 required courses:
CMN120 Marketing Research Project
CMN216 Brand Management
CMN218 International Marketing
CMN229 Food Marketing
CMN231 Sport and Event Marketing
CMN243 Marketing Research Project
CMN251 International Marketing
CMN273 Food Marketing
Minor
For a minor in Public Relations, students must successfully complete 4 courses:
1 required course:
CMN120 Public Relations Strategies and Tactics
Plus select 3 courses from:
CMN216 Crisis and Issues Management
CMN218 Media and Community Relations
CMN226 Media and Promotion: Tourism and Hospitality
CMN229 Communication Campaign Planning
CMN231 Public Relations Events Project
CMN248 International Communication
CMN251 Internship/Research Project (Professional Communication)
Notes
- Students are eligible to apply for the Public Relations major after the end of their second year of full-time study or equivalent. Preference is given to students enrolled in the Bachelor of Communication and coordinator permission is required to enrol in CMN243 and CMN273 .
- Students not able to undertake a Public Relations major may be eligible for a Communication Studies major.