Program summary
Program overview
Career opportunities
Advanced standing, recognition of prior learning, credit and articulation
Program structure
Program requirements and notes
Enquiries
Recommended enrolment patterns
Program summary
QTAC code: 012051
OP/Rank for 2008 entry: OP-18 / Rank-62
Award abbreviation: BBus(Mktg)
Duration: 3 years full-time or equivalent part-time
Fee type: Commonwealth supported places, domestic fee-paying places, international fee-paying places
Total units: 288
Recommended prior study: English and Maths
CRICOS code: 028846A
Program overview
The Bachelor of Business (Marketing) equips you with the skills to start a marketing career in any organisation, whether it is a small firm, large corporation, or perhaps a charitable, not-for-profit organisation.
Learn how to design, develop, implement and manage effective marketing strategies, and how to understand people and their buying patterns. Studies in applied research methods enable you to collect accurate information and analyse market potential. Make ethical marketing decisions based on what you have learnt in the business law and ethics course.
Marketing plays a pivotal role in the success of any business, as it is concerned with management of customer demand that every business needs to succeed.
Students can apply to undertake first-year courses in this program at the USC Noosa Centre. Please note that the option to study at Noosa is not available to international students.
Professional membership
Students and graduates may apply to the Market Research Society of Australia.
Career opportunities
Knowledge and skills acquired through the Bachelor of Business (Marketing) are transferable across many sectors such as government, education, the arts, commerce, and industry. Depending on minor and majors chosen, opportunities may include an account manager, marketing consultant, market development, market researcher, marketing manager, media planner, project manager, sales manager and web master.
Program structure
Core courses
Select 2 courses from:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability
Business foundation courses
7 required courses:
BUS101 Applied Research Methods
BUS102 Economics for Business
BUS103 Business Law and Ethics
BUS104 Managing the Organisation
BUS105 Marketing Theory and Practice
BUS106 Introductory Accounting
BUS108 Introduction to Information and Communication Technology
Marketing major courses
8 required courses:
IBS310 International Marketing
MGT320 Management Strategy
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Promotions Management
MKG221 Sport and Event Marketing
MKG301 Advanced Research Methods (Marketing)
MKG321 Marketing Research Project
Elective courses
Select 7 advanced courses, which may comprise a 4 course minor and 3 electives (up to 6 electives may be chosen from the faculties of Business, Arts and Social Sciences or Science, Health and Education).
Course substitution: the GO (Global Opportunities) Program
As part of their USC program, students may apply to participate in the GO Program to undertake courses with an overseas higher education provider
Program requirements and notes
- All students must complete a minimum of 24 courses including core courses, in the Bachelor of Business.
- Refer to the Academic Rules.
- Refer to explanation of terms.
- Refer to recommended enrolment patterns.
How to apply
Apply for an undergraduate program.
Enquiries
Faculty of Business
Tel: +61 7 5430 1221
Email: businessfaculty@usc.edu.au