Major

For a major in Public Relations, students must successfully complete 8 courses:
5 required courses:
CMN212 Creative Event Management
CMN231 Communication Campaign Planning
CMN243 Production Workshop (Professional Communication)
CMN250 Media Relations
CMN273 Internship/Research Project (Professional Communication)
Plus select 1 course from:
CMN226 Advertising: Copy and Image
CMN229 Media and Promotion: Tourism and Hospitality
Plus select 2 courses from:
CMN213 Editing for the Communications Professional
CMN224 Advertising Campaigns
CMN226 Advertising: Copy and Image
CMN228 The Writer and the Law
CMN229 Media and Promotion: Tourism and Hospitality
CMN230 Business Communication
CMN233 Non-Fiction Writing for the Small Screen
CMN235 News Writing: Print and Broadcast
CMN251 International Communication
MKG210 Consumer Behaviour
MKG220 Promotions Management

Please note:
Students are eligible to apply for the Public Relations major after the end of their second year of full-time study or equivalent. Preference is given to students enrolled in the BA(Comm) and Coordinator permission is required to enrol in CMN243 and CMN273.
Students not able to undertake a Public Relations major may be eligible for a Communication Studies major.

Minor

For a minor in Public Relations, students must successfully complete 4 courses:
3 required courses:
CMN212 Creative Event Management
CMN231 Communication Campaign Planning
CMN250 Media Relations
Plus select 1 course from:
CMN224 Advertising Campaigns
CMN226 Advertising: Copy and Image
CMN229 Media and Promotion: Tourism and Hospitality
CMN251 International Communication