The course provides you with an introduction to, and overview of, the marketing function in organisations. The course focuses on the importance of consumer analysis as the basis of all marketing decision making. The course will use a case study approach to the impact of environmental scanning and analysis on the effective development of marketing plans.

Course detail

Prerequisite

Enrolled in Program BU791

Antirequisite

MBA702 or MKG701

Semester of offer Subject to change

• Sunshine Coast: Not Currently Offered

Units

6.00

Tuition fee

1A:Executive Master of Business Administration (EMBA)

Census date

Academic Calendar

Class timetable

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Course outline

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Students enrolled in this course should check the course Canvas site to ensure that they are accessing the most recent approved version of the course outline.