The digital age is a visual age where multi-skilled people will demand the best jobs. A university degree in design and marketing gives you the skills to manage your own career, be it in design or on the marketing and business side.
This program is for someone who is passionate about design, but who wants the marketing knowledge to develop their own business skills.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
- * Campus note: In addition to being able to study all courses at Sippy Downs, students may choose to complete some core and foundation business subjects at the Noosa Centre or Gympie campus. There may be a limited selection of subjects available at South Bank. The option to study at Noosa or Gympie is not available to international students on a Student visa.
- * Campus note: In addition to being able to study all courses at Sippy Downs, students may choose to complete some core and foundation business subjects at the Noosa Centre or Gympie campus. There may be a limited selection of subjects available at South Bank. The option to study at Noosa or Gympie is not available to international students on a Student visa.
This program is for someone who is passionate about design, but who wants the marketing knowledge to develop their own business skills.
You study business and management subjects alongside advanced courses in marketing and design. You learn the language of visual design and build a professional quality portfolio through working on real life marketing projects.
You are given networking opportunities during the program that help you towards a great job at the end.
Career opportunities
You can work in multimedia design across creative digital industries, from games design to multiplatform publishing. Web design, graphic design, marketing, corporate communications and, with this degree, you can shoot for great opportunities in management roles.
Program structure
Introductory courses (7)
BUS101
BUS104
BUS105
COR109
DES101
DES105
DES106
Advanced courses (13)
MKG210
MKG211
MKG220
MKG222
MKG322
MKG324
PLUS select 1 course from:
MKG212
MKG221
MKG321
IBS310
PLUS select 6 courses from your chosen design study area:
Graphic Design major
DES211
DES212
DES213
DES214
DES215
DES216
e-Media Design major
DES221
DES222
DES223
DES224
DES225
DES226
Please note: Students must commence the advanced design courses in Semester 1 following the successful completion of DES105 .
Elective courses (4)
Select 4 elective courses either faculty (Arts and Business or Science, Health, Education and Engineering). These electives may be used to complete a minor in a second area of design (Graphic Design, e-Media Design).
Total units: 288
Recommended study sequences
Program requirements and notes
Program requirements
In order to graduate you must:
- Complete 7 required introductory level (100 coded) courses, including the core course
- Complete 7 required advanced level (200/300 coded) marketing courses
- Complete 6 required advanced level (200/300 coded) from one design area
- Complete 4 elective courses
- Complete no more than 10 introductory level (100 coded) courses, including the core course..
- Register any selected Majors or Minors with your Faculty.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider. It is advisable to contact your Faculty Program Advisor to discuss timing and course issues.
- The 6 advanced courses from one of the design streams, plus DES101 and DES105 , will constitute a major in that stream.
- Some of the required introductory courses may count towards some majors and minors
- Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .