This Bachelor of Business (Marketing) Study Plan is for students commencing in Semester 2, 2015.
Year 1
Semester 2
| Course | Semester of offer (Gympie) | Units | Requisites |
|---|---|---|---|
| COR109 Secondary Assessment and Reporting | |||
| BUS101 Using Data for Learning | |||
| BUS106 Secondary Professional Learning 4: The Professional Empowered and Engaged | |||
| BUS108 Communication and Thought |
Semester 1
| Course | Semester of offer (Gympie) | Units | Requisites |
|---|---|---|---|
| BUS102 Business Analytics | |||
| BUS104 Accounting for Business | |||
| BUS105 Introduction to Informatics |
PLUS select 1 introductory level (100 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Year 2
Semester 2
| Course | Semester of offer (Gympie) | Units | Requisites |
|---|---|---|---|
| MKG220 Introduction to Economics | |||
| MKG222 Management and Organisational Behaviour |
PLUS select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
PLUS select 1 advanced level (200 / 300 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Semester 1
| Course | Semester of offer (Gympie) | Units | Requisites |
|---|---|---|---|
| BUS203 Introduction to Marketing | |||
| MKG210 Marketing Communication | |||
| MKG211 Marketing of Social Causes |
PLUS select 1 elective course from the School of Business.
Year 3
Semester 2
| Course | Semester of offer (Gympie) | Units | Requisites |
|---|---|---|---|
| BUS320 Business Law and Ethics | |||
| MKG324 Consumer Behaviour |
PLUS select either 1 course from:
| Course | Semester of offer (Gympie) | Units | Requisites |
|---|---|---|---|
| MKG221 Services Marketing | |||
| MKG321 Corporate Governance and Social Responsibility |
OR select 1 advanced level (200 / 300 coded) elective course from the School of Business.
PLUS select 1 advanced level (200 / 300 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Semester 1
| Course | Semester of offer (Gympie) | Units | Requisites |
|---|---|---|---|
| MKG322 Contemporary and Emerging Marketing Perspectives |
PLUS select either 1 course from:
| Course | Semester of offer (Gympie) | Units | Requisites |
|---|---|---|---|
| IBS310 Sport and Event Marketing | |||
| MKG212 Marketing Research Project |
OR select 1 advanced level (200 / 300 coded) elective course from the School of Business.
PLUS select 2 advanced level (200 / 300 coded) elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
If you have not yet successfully completed either MKG221 Brand Management or MKG321 International Marketing you must complete IBS310 Food Marketing or MKG212 Sport and Event Marketing.