This Bachelor of Business (Marketing) Study Plan is for students commencing in Semester 1, 2015.
Year 1
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| COR109 Introduction to Creative Advertising | |||
| BUS102 Advertising Campaigns | |||
| BUS104 Advertising: Copy and Image | |||
| BUS105 Creative Advertising |
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS101 Communication and Thought | |||
| BUS106 Introduction to Economics | |||
| BUS108 Management and Organisational Behaviour |
PLUS select 1 introductory level (100 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Year 2
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS203 Introduction to Marketing | |||
| MKG210 Business Analytics | |||
| MKG211 Accounting for Business |
PLUS select 1 elective course from the School of Business.
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG220 Introduction to Informatics | |||
| MKG222 Business Law and Ethics |
PLUS select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
PLUS select 1 advanced level (200 / 300 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Year 3
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG322 Consumer Behaviour |
PLUS select either 1 course from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| IBS310 Services Marketing | |||
| MKG212 Marketing Communication |
OR select 1 advanced level (200 / 300 coded) elective course from the School of Business.
PLUS select 2 advanced level (200 / 300 coded) elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS320 Marketing of Social Causes | |||
| MKG324 Brand Management |
PLUS select either 1 course from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG221 International Marketing | |||
| MKG321 Food Marketing |
OR select 1 advanced level (200 / 300 coded) elective course from the School of Business.
PLUS select 1 advanced level (200 / 300 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
If you have not yet successfully completed IBS310 Corporate Governance and Social Responsibility or MKG212 Contemporary and Emerging Marketing Perspectives you must complete either MKG221 Sport and Event Marketing or MKG321 Marketing Research Project.